Subject: Sociology of Culture (17 - F108)

Basic Information

CategoryAcademic-general educative
Scientific or art field:Sociology
Course specification

Course is active from 01.10.2004..

The ability of Graphic Engineers to understand social significance, the role, function and characteristics of culture in modern society in order to efficiently deal with graphic design.
Acquiring knowledge on the characteristics, significance and social functions of culture. Acquiring knowledge on the communication and communication forms. Acquiring knowledge on the characteristics of modern and postmodern culture and art. Acquiring knowledge on the importance and role of graphic design in modern world aestheticism.
Notion and elements of culture: notion of culture; culture and society; culture and civilization; values, needs and normative; culture and morality; culture and religion; material and spiritual culture; subculture and counterculture; culture and science; culture and ideology; culture and identity. Culture and communication: notion of communication; forms of communication: verbal, non-verbal, interpersonal, rumour and mass communication; speech patterns; managing the impression on oneself; graphic communication. Media and society: mass media; theories on media; media imperialism and cultural hegemony; media influence on society. Society and culture: mass society; mass culture; culture industry; globalization and culture; cultural pluralism; interculturality. Sociology of art: notion of art; market and value; art and kitsch; art (culture) and violence. Culture as a mode of life – fashion, image, idolatry. Modern and postmodern culture: differentiation, rationalisation and commoditisation of modern culture; hipercommoditisation, hiperrationalisation and hiperdifferentiation as characteristics of postmodern culture. Graphic design and modern society: design ideology; aesthetics of goods production; design as creation and management of aesthetic feelings; aesthetics in modern society.
Teaching is held in the form of lectures and with student`s participations in discussions on the presented problems, as well as in elaborating seminar papers, defending seminar papers during the practice and student`s discussions on the seminar papers` issues.
Daglas KelnerMedijska kultura2005PlatoSerbian language
Koković, D.Pukotine kulture2005Prometej, Novi SadSerbian language
Radojković, M., Miletić, M.Komuniciranje, mediji i društvo2005Stylos, Novi SadSerbian language
Mek Kvin, D.Televizija2000Clio, BeogradSerbian language
Moren, E.Duh vremena1967Kultura, BeogradSerbian language
Benedikt, R.Obrasci kulture1976Prosveta, BeogradSerbian language
Haralambos, M., Heald, R.Uvod u sociologiju1994Feljton, Novi SadSerbian language
Jacobs Mark and Nancy Weiss HanrahanThe Blackwell Companion to the Sociology of Culture2005Blackwell PublishingEnglish
David HolmesCommunication Theory2005Sage PublicationsEnglish
Marshall McLuhanRazumijevanje medija2008Golden marketing Tehnička knjigaCroatian
Lyn SpillmanCultural Sociology2002Blackwell Publishers IncEnglish
Course activity Pre-examination ObligationsNumber of points
Lecture attendanceYesYes5.00
Oral part of the examNoYes50.00
Name and surnameForm of classes
Missing picture!

Pejić Sonja
Associate Professor