Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Selected Chapters from Industrial Marketing and Media Engineering (17.IMDR76)

Native organizations units: Department of Industrial Engineering and Engineering Management

Type of studies	Title
Doctoral Academic Studies	Industrial Engineering / Engineering Management (Year: 1, Semester: Summer)

General information:

Category	Scientific-professional
Scientific or art field	Proizvodni i uslužni sistemi, organizacija i menadžment Media Engineering and Management
ECTS	10

Educational objective: Gaining insight and understanding the complexities of industrial marketing and media engineering, and the necessity of a multidisciplinary approach for problems solving in a given scientific field.

Gaining abilities for scientific research in the field.

Fundamentals and present trends in industrial marketing and media engineering. Tendencies in specific behavior of industrial users. Customer involvement and specific customer needs (Customer Co-Creation) in product design and development. Modern holistic approach in industrial marketing management. Modern media application. Media as a function of industrial systems. Quality management and marketing.

Lectures (mentor with a student chooses one or more modules, depending on the module scope). Consultations. Combined lectures. Theoretical part is followed by adequate examples. Through research study of scientific journals and other literature, student gains further insights in the field. With given mentorship, student is trained for writing scientific paper.

Authors	Title	Year	Publisher	Language
Ratković Njegovan, B., Đurašković, D., Kostić, B.	Creative Portfolio Strategy as a Model of Management in Media Company	2012	Journal of Engineering Management and Competitiveness (JEMS), 2(1)	English
Michael H. Morrris; Leyland F. Pitt; Earl D. Honeycutt, Jr.	Business-to-Business Marketing: А Strategic Approach	2001	Sage Publications, London	English
Zdravko Tešić, Vojin Mitrović, Ilija Ćosić, Danijela Lalić	Integration of Information for Manufacturing Shop Control	2010	Strojniski vestnik - Journal of Mechanical Engineering 56 (2010) 3, pp. 217-223	English
Nikolć, S.T., Miladinović, S.	Customized Consumer аnd Consumer Innovator in the Light of Social Capital and Dominant Cultural Pattern, 5th International Conference on Mass Customization Marketing and Personalization in Central Europe	2012	Faculty of Technical Sciences, Novi Sad	English
Lalić, D., Gajić, S., Konja, V.	Social Media Influence on Mass Customization and Personalization Process	2012	5th International Conference on Mass Customization Marketing and Personalization in Central Europe	English
Nikolić, T.S.; Pečujlija, M.	Customer behavior in the culture of fear and short attention	2012	African Journal of Business Managemen, Vol. 6 (9), pp. 3147-3155	English
Michael D. Hutt, Thomas W. Speh	Business Marketing Management	2007	South-Western	English

Course activity	Pre-examination	Obligations	Number of points
Oral part of the exam	No	Yes	50.00
Project	Yes	Yes	50.00

Study research work

Faculty of Technical Sciences

University of Novi Sad

Contact:

Address: Trg Dositeja Obradovića 6, 21102 Novi Sad

Phone: (+381) 21 450 810
(+381) 21 6350 413

Fax : (+381) 21 458 133
Emejl: ftndean@uns.ac.rs

Faculty of Technical Sciences

University of Novi Sad

Subject: Selected Chapters from Industrial Marketing and Media Engineering (17.IMDR76)

Native organizations units: Department of Industrial Engineering and Engineering Management

Study programmes of the course:

Prof. Lalić Danijela

Lectures

Assoc. Prof. Rikalović Aleksandar

Lectures

Assoc. Prof. Ćelić Đorđe

Lectures

Asst. Prof. Šiđanin Iva

Lectures

Asst. Prof. Spajić Jelena

Lectures

Prof. Lalić Danijela

Study research work

Assoc. Prof. Rikalović Aleksandar

Study research work

Assoc. Prof. Ćelić Đorđe

Study research work

Asst. Prof. Šiđanin Iva

Study research work

Asst. Prof. Spajić Jelena

Study research work

Faculty of Technical Sciences

University of Novi Sad

Contact: