Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Corporate Communication Management (17.IM2914)

Native organizations units: Department of Industrial Engineering and Engineering Management, Chair of Production Systems, Organization and Management

Type of studies	Title
Master Academic Studies	Regional Development Planning and Management (Godina: 1, Winter)

General information:

Category	Professional-applicative
Scientific or art field	Proizvodni i uslužni sistemi, organizacija i menadžment
Interdisciplinary	No
ECTS	4

Educational goal:

The objective of this course is directed towards gaining knowledge for strategic management of corporate communications. This course compliments master of engineering management profile in the field of human resources, necessary for accomplishing organizational goals.

Educational outcome:

By the end of this course, students should be able to understand role and function of corporate communications in the industrial system, and to apply communication strategies as well as to measure their success in the context of established organizational goals.

Course content:

Introduction to Corporate Communications. Importance of communication strategy research and planning. Communication and evaluation - implementation of communication strategy. Communication and information technologies development. Stakeholders relationship. Corporate identity and reputation. Specialistic fields in corporate communications. Crisis communication. Employee relations. Corporate Social responsibility and community relationship. Corporate communications in business and nonprofit organizations and public sector.

Teaching methods:

Teaching is done interactively, with the active participation of students in the teaching process. Exercises are designed with the aim of interactive work with small groups. Visiting lecturers are going to be included and wide range of case studies are going to be elaborated.

Literature:

Authors	Title	Year	Publisher	Language
Arthur Bell, Dayle Smith	Management Communication	2010	Wiley & Sons	English
Joep Cornelissen	Corporate Communication A Guide to Theory and Practice	2011	Sage Publications Ltd.	English
P. S. Tripathi	Communication Management A Global Perspective	2009	Pranav Gupta	English
Lalić, D.	Upravljanje komunikacijama - skripta	2012	Fakultet tehničkih nauka, Novi Sad	Serbian language
Elizabeth Toth	The Future of Excellence in Public Relations and Communication Management	2009	Taylor & Francis	English