Subject: Event Marketing (17.IM2820 )
Native organizations units: Department of Industrial Engineering and Engineering Management, Chair of Production Systems, Organization and Management
Study programmes of the course:
| Type of studies | Title |
|---|
Educational goal:
The objective of the course is to deliver knowledge combination of marketing, managerial and project skills in event organization. The objective is to raise capacity for managing marketing issues in event management, to use integrative new media and traditional marketing tools.
Educational outcome:
Students will be able to design, plan, deliver and measure event effects.
Course content:
Introduction to event marketing. Event scope and type. Planning and development of events. Team creation. Concept and design - visual identity of event. Feasibility of ideas. Protocol. Legal framework. Nature of the event, process control, marketing mix of the event. Sponsorship and budget planning. Promotion. Risk management processes in event organization. Logistics and security. Evaluation.
Teaching methods:
Teaching is done interactively, with the active participation of students in the teaching process. Practical classes are planned to be interactive in case studies elaborations. Education processes are delivered through audio visual presentations of case studies.
Literature:
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2005 | English | |||
| Žak Stokar | Marketing događaja | 2006 | MK Beograd | Serbian language |
Knowledge evaluation:
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Theoretical part of the exam | No | Yes | 70.00 |
| Coloquium exam | No | No | 20.00 |
| Exercise attendance | Yes | Yes | 5.00 |
| Coloquium exam | No | No | 20.00 |
| Lecture attendance | Yes | Yes | 5.00 |
| Term paper | Yes | Yes | 20.00 |
Lecturers:
prof. dr Lalić Danijela
Full Professor
Lectures
Asistent - dr nauka Bošković Dunja
Assistant with PhD
Practical classes
doc. dr Spajić Jelena
Assistant Professor
Practical classes
doc. dr Spajić Jelena
Assistant Professor
Lectures
Faculty of Technical Sciences
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Contact:
Address: Trg Dositeja Obradovića 6, 21102 Novi Sad
© 2024. Faculty of Technical Sciences.