Subject: Media Aesthetics (17.IM2813 )
Native organizations units: Department of Industrial Engineering and Engineering Management
Study programmes of the course:
| Type of studies | Title |
|---|
Educational goal:
With the development of new media and increasing influence of television in our society, media saturation is an inevitable result. Every day we make choices and decisions based on different principles of visual perception. The goal of this course is to train students to explore behind the reflex of visual perception and approach the perception of media space creatively and critically.
Educational outcome:
Students will be able to perceive and understand how visual messages are coded into the sign
Course content:
1. Introduction to the course / Observing, selection of information, perception, 2. Light, vision and seeing, 3. Keys of visual thinking: perception of space and color, stereotypes viewing; 4. Visual communication through visual messages; 5. Know how to see, visual identity, 6. Logo trademark 7. Books of graphic standards; 8. Typography, alphabet, pictograms and ideograms, typography as sign 9 Gestalt
Teaching methods:
Lectures, exercises, analysis of text, audio and video examples, consultations. Continuous evaluation through discussion and exercise assessment, assignments and final exam.
Literature:
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 1999 | English | |||
| Saks, D. | Savršena slova | 2006 | Portalibris, Beograd | Serbian language |
| Tanhofer, N. | O boji: na filmu i srodnim medijima | 2000 | Novi Liber, Zagreb | Serbian language |
| Fileki, S. | 26+30 PISMO - Istorija pisma i tipografije sa poukama za umetničku i pedagošku praksu | 2010 | Univerzitet umetnosti, Beograd | Serbian language |
Knowledge evaluation:
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Exercise attendance | Yes | Yes | 5.00 |
| Lecture attendance | Yes | Yes | 5.00 |
| Written part of the exam - tasks and theory | No | Yes | 50.00 |
| Project | Yes | Yes | 30.00 |
| Presentation | Yes | Yes | 10.00 |
Lecturers:
doc. dr Šiđanin Iva
Assistant Professor
Lectures
vanr. prof. dr Ćulibrk Jelena
Associate Professor
Practical classes
prof. dr Pečujlija Mladen
Full Professor
Lectures
Faculty of Technical Sciences
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Contact:
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© 2024. Faculty of Technical Sciences.