Subject: Media Aesthetics (17.IM2813 )
Native organizations units: Department of Industrial Engineering and Engineering Management
With the development of new media and increasing influence of television in our society, media saturation is an inevitable result. Every day we make choices and decisions based on different principles of visual perception. The goal of this course is to train students to explore behind the reflex of visual perception and approach the perception of media space creatively and critically.
Students will be able to perceive and understand how visual messages are coded into the sign
1. Introduction to the course / Observing, selection of information, perception, 2. Light, vision and seeing, 3. Keys of visual thinking: perception of space and color, stereotypes viewing; 4. Visual communication through visual messages; 5. Know how to see, visual identity, 6. Logo trademark 7. Books of graphic standards; 8. Typography, alphabet, pictograms and ideograms, typography as sign 9 Gestalt
Lectures, exercises, analysis of text, audio and video examples, consultations. Continuous evaluation through discussion and exercise assessment, assignments and final exam.
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 1999 | English |
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Presentation | Yes | Yes | 10.00 |
| Project | Yes | Yes | 30.00 |
| Lecture attendance | Yes | Yes | 5.00 |
| Written part of the exam - tasks and theory | No | Yes | 50.00 |
| Exercise attendance | Yes | Yes | 5.00 |
Asst. Prof. Šiđanin Iva
Assistant Professor
Lectures
Prof. Pečujlija Mladen
Full Professor
Lectures
Assoc. Prof. Ćulibrk Jelena
Associate Professor
Practical classes
Faculty of Technical Sciences
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© 2024. Faculty of Technical Sciences.