Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Software product management (17.ESI111)

Type of studies	Title
Master Academic Studies	Power Software Engineering (Year: 1, Semester: Winter)

General information:

Category	Professional-applicative
Scientific or art field	Primenjeno softversko inženjerstvo
ECTS	6

Acquiring basic knowledge regarding fundamental skills of being a product manager. Insight into the core concepts of an enterprise product management. Learn the product management foundations: research and development. Get introduced to best practices to buttress development and marketing. Introduction to the Volere technique of requirement engineering, and the importance of following the Brown-Cow model to conceive an innovative work product.

Knowledge of the main personal traits that somebody should possess in the role of a product manager. Insight into the basic mechanism of industrial product control, and ways of interrelating research, development and marketing inside/around a single product. Knowledge about an efficient requirements engineering revolving around the Volere technique. Insight into the important factors of product innovations as well as ingredients to sparkle creative processes to attain innovation.

Fundamental traits of a successful product manager. Mechanisms of industrial product control including interrelations between research, development and marketing. Requirements engineering using the Volere technique. Methods to support and sparkle innovations (Brown-Cow model for defying a product vision). Research and analysis of market opportunities as well as creating ads and selling products.

Lectures; Auditory Practice; Consultations.

Authors	Title	Year	Publisher	Language
Suzanne Robertson, James Robertson	Mastering the Requirements Process: Getting Requirements Right, 3/e, Video Enhanced Edition	2012	Addison-Wesley Professional	English
Blair Reeves	Product Management for the Enterprise	2017	OReilly Media, Inc.	English

Course activity	Pre-examination	Obligations	Number of points
Oral part of the exam	No	Yes	30.00
Project task	Yes	Yes	30.00
Lecture attendance	Yes	Yes	5.00
Test	Yes	Yes	10.00
Exercise attendance	Yes	Yes	5.00
Theoretical part of the exam	No	Yes	20.00