Introduction to the course, a notion of visual communication and its significance. Studying the areas of pictograms, logotypes, signums and trade marks. From pictograms from the Palaeolithic era to pictograms in urban areas and computer communication. Form of graphically simplified symbols in visual communication. Classification of pictograms according to form and purpose. Visual communication in interior and exterior. PRACTICE 1. Pictogram, given topic, 3 pcs. Notion of logotype. Logotype for a company, product or manifestation. PRACTICE 2: Logotype, given topic, 3 pcs. Trade marks and classification methods. Redesign of marks and example analysis. Visual identity. Basic standards in making a visual identity of a company, manifestation or product. Mark, logotype, colour, lettering, marking in interior and exterior, business documentation and stationary. Modes of presenting the designer`s work. Design of a contemporary modelled trade mark. Brand and elements influencing the brand creation. Examples from domestic and foreign practice. Graphic standards. In this segment, students apply the acquired knowledge from the previous exercises and present their result through a complex task. Book of graphic standards, explanations and examples. PRACTICE 3: Trade mark and logotype. PRACTICE 4: Application onto the business documentation (memorandum, envelop, business card).