Faculty of Technical Sciences

Subject: The Role of Media in Risk Reduction (17.URZP64)

Native organizations units: Department of Industrial Engineering and Engineering Management
General information:
 
Category Scientific-professional
Scientific or art field Ljudski resursi i komunikacije
Interdisciplinary Yes
ECTS 4
Educational goal:

Mastering the knowledge and skills necessary for efficient professional, responsible, ethical and legal usage of the media in risk prevention, increase of personal, corporate, and social security, and mastering the skills necessary for establishing optimal crisis communication with the public through the media in all phases of the crisis, in the post-crisis period as well in prevention phase.

Educational outcome:

Students will be educated and trained for efficient use of the media in risk prevention, as well as to communicate with modern media systems in terms of endangered security of people, facilities and environment.

Course content:

1.INTRODUCTION - Media as a means of communication; development of media and dominant models of communication throughout history; modern media. - The influence of the media on the public - analysis of different theoretical approaches; the influence of media on defining reality. - Classical and modern media as a factor of prevention and security; international, national, corporate and personal security, security on the Internet - Social Responsibility of Media. 2. FEATURES of media role in terms of increased risk – Specifics of interaction between the media and the public in terms of risk events/situations; Role of public services and commercial media in terms of increased risk; Media as a factor of influence on the prevention, flow and elimination of consequences of risk situations; - Significance of media nomination, classification and risk assessment of events/situations; Characteristics of media forms in the presentation of risk situations; - Basic models of communication with the media in crisis situations. 3. PREVENTION OF RISK THROUGH COMMUNICATION WITH THE MEDIA - The role of the media in growing awareness about the importance of prevention and reduction of risk; - Preparation, processing and distribution of printed, audio, photo, video and mixed media releases. 4. COMMUNICATION WITH THE MEDIA DURING THE CRISIS SITUATIONS - The influence of the media in a human-factor induced crisis, due to natural factors and crises caused by the combined action of natural and human factors; - Basic models and phases of media processing of risk situations (5 basic stages in media processing the crisis) - The causes of inadequate media coverage of events; Example analysis of media processing accident, trouble, emergency, crisis and disaster; - Effect of media in social conflicts and crises. 5. MEDIA AS A FACTOR IN ELIMINATING THE CONSEQUENCES OF CRISIS – Methods of (re)activation of media during the post crisis period.

Teaching methods:

Teaching is conducted through lectures, auditory and practical exercises.

Literature:
Authors Title Year Publisher Language
Fearn-Banks,S. Crisis Communications: A Casebook Approach 2000 Lorens Erlbaum, London English
Keković, Z. Proces integralnog upravljanja rizicima 2001 Fakultet bezbednosti, Beograd Serbian language
Kostić, B. Media management in latent phase of social conflicts. XIV International Scientific Conference on Industrial Systems 2008 Fakultet tehničkih nauka, Novi Sad English
M. Regester, M., Larkin, Risk Issues and Crisis Managementt: A Casebook of best practice (3rd edition) 2005 Kogan Page, London English
Schwarz, A., Seeger, M. W., Auer, C. The Handbook of International Crisis Communication Research (Handbooks in Communication and Media) 1st Edition 2016 John Wiley & Soons, UK English
George D. Haddow, Kim S. Haddow Disaster Communications in a Changing Media World 2009 Elsevier English
Virilio, P. Od terora do apokalipse, Nova Srpska politička misao, Debate br 4. Svet posle 11. septembra, 2002 Nova Srpska politička misao, Beograd Serbian language
Mortensen, M.S. Public Relations in Crisis and Disaster. A Breif Introduction for Practitioners 2008 English
Knowledge evaluation:
Course activity Pre-examination Obligations Number of points
Project Yes Yes 15.00
Term paper Yes Yes 10.00
Exercise attendance Yes Yes 5.00
Written part of the exam - tasks and theory No Yes 70.00
Lecturers:
API Image

doc. dr Šiđanin Iva

Assistant Professor

Lectures
API Image

doc. dr Šiđanin Iva

Assistant Professor

Practical classes

vanr. prof. dr Ćulibrk Jelena

Associate Professor

Practical classes

Faculty of Technical Sciences

© 2024. Faculty of Technical Sciences.

Contact:

Address: Trg Dositeja Obradovića 6, 21102 Novi Sad

Phone:  (+381) 21 450 810
(+381) 21 6350 413

Fax : (+381) 21 458 133
Emejl: ftndean@uns.ac.rs

© 2024. Faculty of Technical Sciences.