Media in the context of media-communication theories and the media environment. Media and basic characteristics of the media process - the social dimension of the media. The influence of the media on the public - analysis of different theoretical approaches. The notion and types of crises and their internal and external reach. The specifics of the behavior of the media in social conflicts and crises, as the state of social interactions open to antagonisms. Media and Creating a Conflict and Crisis Ambience. Society interests and media interests - mediocentric and sociocentric approach. Determining the media appeal of a conflict. Media presentation of social conflicts. Characteristics of media forms in the presentation of risky crisis situations. Domestic and foreign audiences in the context of crisis communication. Media as a factor in eliminating the consequences of the crisis. Risk prevention through communication with the media. Methods of communication with the media during the post-crisis period. The role of professionals in public relations to help corporate, non-profit and government institutions, organizations and individuals manage optimal use of mass media in crisis communication conditions. Social responsibility of the media, rights and obligations of the media, media codes.