Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Industrial Eco-marketing Management (17.IMDR82)

Type of studies	Title
Doctoral Academic Studies	Industrial Engineering / Engineering Management (Year: 1, Semester: Summer)

General information:

Category	Professional-applicative
Scientific or art field	Proizvodni i uslužni sistemi, organizacija i menadžment Industrijski marketing, preduzetništvo i inovacije
ECTS	10

Understanding of eco-products / brands as a modern phenomenon and sustainable ecological imperatives of sustainable development, health security, economic production and environmental improvement. Decision-making in the field of eco-marketing in terms of ecological development of the economy, industry and social development.

The ability of the optimal management of eco-marketing in terms of environmental engineering, sustainable development and eco-marketing success in all spheres.

Challenges, strategies and new approaches to eco-marketing. Fitting between traditional and eco / green marketing. Standards, laws, guidelines and recommendations. BAT (Best Available Techniques) and BEP (Best Environmental Practice). Stockholm and Basel Convention. Eco-marketing and environmental engineering, production eco-modification, eco-packaging. The main segments of the integrated sustainable eco-marketing: eco-design, shape, color, eco-positioning. Promotion of organic products and eco-marketing. The main areas of eco marketing: product and productivity in the function of preventing contamination of the environment and the elimination of existing and potential ecological damage. Price of products focused on environmental packaging and organic production. The financial benefit of eco-marketing, fellowship and mutual funds in the eco-marketing. Eco-law. Friendly and eco-oriented marketing activities, substitution of hazardous products with eco-products. Urban metabolism, productivity, flows of hazardous materials, safety and eco-marketing.

Lectures (mentor with a student chooses one or more modules, depending on the scope of the module). Consultation. Lectures are conducted in combination. Leaving the theoretical part is followed by examples. In addition to lectures are held regularly and consultation. Through study research student, studying scientific journals and other literature, self deepens the material from the lecture. In addition to working with the teacher, student is trained to write your own scientific work.

Authors	Title	Year	Publisher	Language
Wilson, R. M. S. and Gilligan,C.	Strategic Marketing Management: Planning, implementation and control	2005	Elsevier, Amsterdam	English
Nikolić, S., Kiss, F., Mladenović, V., Bukurov, M., Stanković, J.	Corn-based polylactide vs PET bottles - Cradle-to-gate LCA and implications	2015	Materiale Plastice, Vol. 52, No. 4, ISSN: 0025-5289, pp. 517-521.	English
Al Iannuzzi	Greener Products: The Making and Marketing of Sustainable Brands	2011	CRC Press	English
Mladenović, V.; Kiss, F.; Nikolić, S.; Bukurov, M.	Polylactic acid vs. Polyethylene Terephtalate: Which is carrying a heavier ecological rucksack.	2016	Materiale Plastice, Vol. 53, No. 3/2016, ISSN: 0025-5289, 517-521.	English
Nikolić, S., i dr.	Ekološki marketing menadžment : savremena de(kon)strukcija	2017	Fakultet tehničkih nauka, Novi Sad	English