Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Innovation and Entrepreneurship - selected chapters (17.IMDR70)

Native organizations units: Department of Industrial Engineering and Engineering Management

Type of studies	Title
Doctoral Academic Studies	Industrial Engineering / Engineering Management (Year: 1, Semester: Summer)

General information:

Category	Scientific-professional
Scientific or art field	Industrijski marketing, preduzetništvo i inovacije Industrijski marketing, preduzetništvo i inovacije
ECTS	10

The aim of the selected course is to improve and develop theoretical and empirical topics from innovation and entrepreneurship. The students will be able to (1) assess the changes, trends and impacts of different factors from the innovation and entrepreneurship field, to (2) identify strategies and ways how changes were implemented within the organization (product or service company), and (3) to analyze the impact of changes on level of innovation activities and entrepreneurship in existing enterprises (SMEs, companies - multinational, large, industries, institutions supporting entrepreneurship and innovation, et al.). Also, students should understand the impact of a dynamic business environment in creating innovative corporate strategy and innovation management strategies.

Students who pass the exam will be able to (1) obtain the understanding of advanced research methodologies and approaches in selected areas, (2) compare and analyze the principles and theoretical approaches within several traditional and modern approaches to innovation and entrepreneurship, (3) demonstrate research skills in a process of critical examination all relations between theoretical explanations, methods, research issues and questions and empirical data in the selected area, (4) apply the knowledge and techniques to analyze specific research in the field.

The nature of entrepreneurship and opportunities - an introductory elements, based on identifying business opportunities in the region, sources of opportunities, active research and discovery, relations and capabilities of the business concept. Market elements of commercialization opportunities - research techniques, assessment of the size of market opportunities. Business ideas and testing the feasibility of the business idea, promotion, creation of business ideas in organizations. Detection of entrepreneurial opportunities and decision models. The concept of innovation - different methods of research; assessement the use of certain models in the changing conditions of the external environment. Business Models - Innovation processes, entrepreneurship, the development of the organization. Analysis of the results of different studies in the field of innovation, entrepreneurship and technology. Identification and selection of key elements of the research. Analysis of different techniques tools and models to gain a competitive advantage through innovation

Lectures. Consultations. Student independently deepens the subject-matter learned at lectures through his research work while studying scientific journals and other literature. In addition to working with the teacher, students are trained to write their own scientific papers.

Authors	Title	Year	Publisher	Language
Borocki, J., Dobromirov, D., Radišić, M., Milinković, M.	Key success factors of companies’ innovation activities	2012	Entrepreneurial conference 2012 PROCEEDINGS- II Entrepreneurial conference Recruitment Through The Prism Of Entrepreneurship, Podgorica, Montenegro, 20.5.2012.,pp.213-221	English
Kaufman, J., Woodhead, R.	Stimulating innovation in products and services : with function analysis and mapping	2006	Wiley-Interscience, Hoboken	English