Subject: Strategy of the Service Management Systems (17.IMDR24 )
Study programmes of the course:
| Type of studies | Title |
|---|---|
| Doctoral Academic Studies | Industrial Engineering / Engineering Management (Year: 2, Semester: Winter) |
Enabling students to apply selected models and methodologies of modern day development. Application of controlled strategies, goal oriented approaches and realization of market lead over competition in service industry. Strategic management in organization includes integration of product/operation, marketing, sales and other strategies developed through the organizational functions
Students will learn how to determine the company’s position, pick the right strategy that is in compliance with cultural, ethical and socially acceptable criteria’s on innovation society. They will be able to interactively shape and adjust strategies to the position in which the company is at the moment and to participate in application of chosen strategy and effect control.
Features of strategic management. Specific and global strategies in the field of services. Value making in service economy. Value chain analysis. IFE matrix. Value chain transformation into competitive advantage. Application of strategy. Long term goals. Strategic goals. Application of balanced goal list. Types of strategies. Analysis and picking the right strategy. Yearlong goals. Harmonization of structure and strategy. Analysis and control of the strategy. EPS/EBIT analysis. Technological aspect of strategy development. Tools for business analysis and competitiveness of service system
Lectures. Consultations and tutoring. Assignment papers. Presentation of theoretic knowledge is enriched with examples from real world. Through student research work, reading of scientific papers and other relevant literature, and writing assignment paper, the lectures are more enriched.
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2008 | English | |||
| 2011 | English | |||
| 2010 | English |
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Oral part of the exam | No | Yes | 50.00 |
| Term paper | Yes | Yes | 50.00 |
Prof. Lalić Bojan
Full Professor
Lectures
Assoc. Prof. Marjanović Uglješa
Associate Professor
Lectures
Prof. Simeunović Nenad
Full Professor
Lectures
Assoc. Prof. Zivlak Nikola
Associate Professor
Lectures
Prof. Lalić Bojan
Full Professor
Study research work
Assoc. Prof. Zivlak Nikola
Associate Professor
Study research work
Assoc. Prof. Marjanović Uglješa
Associate Professor
Study research work
Faculty of Technical Sciences
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© 2024. Faculty of Technical Sciences.