Subject: Eco-marketing (17.IM2819 )
Native organizations units: Chair of Production Systems, Organization and Management
Study programmes of the course:
| Type of studies | Title |
|---|---|
| Master Academic Studies | Regional Development Planning and Management (Godina: 1, Winter) |
Educational goal:
The objective of this course is gaining the basic knowledge in the area of eco-marketing, as well as to increase the level of acquired marketing knowledge and applications in the field of sustainable development, which enables students to independently carry out marketing analysis and propose measures for improvement of business processes, based on ecological principles. The objective of the course is that the graduate engineer of management strengthens his analytical skills and acquires competencies for managing marketing activities and changes that impose environmental demands. Students will not only apply the knowledge gained in this subject within the marketing function of the company, because, due to multidisciplinarity, the applicability of knowledge is multifunctional.
Educational outcome:
Students will be able to develop sustainable marketing strategies, programs and activities. The graduated engineer of management acquires competencies for managing change and new eco-trends, as well as adapting to market sustainability challenges, designing eco-marketing strategies.
Course content:
The basic concept of sustainable development; Principles of eco-marketing; Specificity of eco-marketing mix; The role of eco-principles in the product development process; Eco-design products; Eco-pricing and eco-distribution strategies; Eco-marketing communications; Reactive and proactive strategies for sustainable marketing; Corporate Social Responsibility; Greenwashing; Eco-marketing metrics - ecological footprints and ecological rucksack; Entropy and unbalanced consumption.
Teaching methods:
Classes are carried out through lectures and computer exercises. At lectures, students acquire theoretical knowledge in the field of industrial eco-marketing. Within the computer exercises, work in groups is stimulated, case studies analysis and realistic examples from practice. The emphasis is on interactive work with students and encouraging individual and team work. The exercises take place entirely with the help of a computer.
Literature:
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2009 | English | |||
| 2011 | English | |||
| Nikolić, S., i dr. | Ekološki marketing menadžment : savremena de(kon)strukcija | 2017 | Fakultet tehničkih nauka, Novi Sad | English |
| 2011 | English |
Knowledge evaluation:
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Term paper | Yes | Yes | 20.00 |
| Lecture attendance | Yes | Yes | 5.00 |
| Oral part of the exam | No | Yes | 50.00 |
| Exercise attendance | Yes | Yes | 5.00 |
| Test | Yes | Yes | 20.00 |
Lecturers:
vanr. prof. dr Ćelić Đorđe
Associate Professor
Lectures
doc. dr Spajić Jelena
Assistant Professor
Practical classes
Faculty of Technical Sciences
© 2024. Faculty of Technical Sciences.
Contact:
Address: Trg Dositeja Obradovića 6, 21102 Novi Sad
© 2024. Faculty of Technical Sciences.