Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: MANAGEMENT OF MEDIA PRODUCTION (17.IM2815)

Native organizations units: Department of Industrial Engineering and Engineering Management, Chair of Quality, Effectiveness and Logistics

Type of studies	Title

General information:

Category	Professional-applicative
Scientific or art field	Proizvodni i uslužni sistemi, organizacija i menadžment
Interdisciplinary	No
ECTS	4

Educational goal:

The objective of the course is that graduate engineers of industrial engineering and management acquire knowledge in the field of media production management, with an emphasis on planning, managing and controlling media projects, as well as competencies for participation in the work processes in the field which are applied in organizations and industrial systems.

Educational outcome:

Graduate engineers of industrial engineering and management will be trained in organizing and managing media projects. The acquired knowledge will be used in the process of producing media contents, in the context of various ways of communication in a modern enterprise.

Course content:

Defining key concepts: management of media production, productions, media project. Fundamentals of production in the media and phases of production: pre-production, production, post-production. Production team - vocations (role, abilities, scopes of operation). Media projects: idea, synopsis, scenario, production plan. Ways and sources of funding media projects. Monitoring and controlling production processes. Evaluation of production processes. Distribution and promotion of media contents. Legal aspects of production and the field of copyright. Entities of the audio-visual industry (government bodies, professional associations, education).

Teaching methods:

Teaching activity unfolds in the form of lectures and auditory exercises. It is complemented with numerous examples from the practice - case studies. Testing the knowledge takes place through individual work, group project assignments and final exam.

Literature:

Authors	Title	Year	Publisher	Language
Leslie Mitchell	Production Management for Television (Media Skills)	2009	Routledge	English
Alan Grinvud, Dominik Alen, Ijan Mejdžor, Mark Gudman, Sebastijan Nouks	Upravljanje projektima	2005	Clio	English
Joseph Turow	Media today: Mass communication in a converging world	2014	Routledge	English
Jom Owens	Television production	2016	Focal Press	English
Amanda Willett	Media Production: A Practical Guide to Radio & TV	2013	Routledge	English