Faculty of Technical Sciences

Subject: Business partner relationships Management (17.IM2624)

General information:
 
Category Professional-applicative
Scientific or art field
  • Proizvodni i uslužni sistemi, organizacija i menadžment
  • Quality, Effectiveness and Logistics
ECTS 4

The objective of the course is to provide the student with the necessary theoretical and practical knowledge for working on jobs that are directly related to Managing relationships with business partners

After completing the course and passing the exam, students will be able to understand the need to cultivate good relationships with business partners and will be able to design work procedures and communication with business partners in a way that is most suitable for long-term development of a job. Also, by analyzing and evaluating the quality of the service provided to the business partner, it will be able to establish the value of an individual partner for the organization and perform the necessary segmentation of services as well as to influence the strengthening of the relationship between the organization and business partners, or maintaining the most important business partners. During the course, students will be introduced to the most familiar tools used in business partner management processes, as well as current trends in the area

Introduction to the subject, Principles of managing relationships with business partners, Managing relationships with business partners as an integral business strategy, Focus on partner business, Valuation of value for business partners - Valuation methods and techniques for business partners, Modern trends of joint appearance on the market, Preliminary consultations

Lectures, auditory exercises, consultations. Examination is written

Authors Title Year Publisher Language
Kumar V., Hammond R., Sorensen H., Solomon M. The Definitive Guide to Customer Relationship Management 2012 FT Press English
Course activity Pre-examination Obligations Number of points
Lecture attendance Yes Yes 5.00
Term paper Yes Yes 20.00
Exercise attendance Yes Yes 5.00
Theoretical part of the exam No Yes 70.00
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Prof. Milisavljević Stevan

Full Professor

Lectures
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Asst. Prof. Vrhovac Vijoleta

Assistant Professor

Practical classes

Faculty of Technical Sciences

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