Faculty of Technical Sciences

Subject: Business partner relationships Management (17.IM2624)

Native organizations units: No data
General information:
 
Category Professional-applicative
Scientific or art field Quality, Effectiveness and Logistics
Interdisciplinary No
ECTS 4
Educational goal:

The objective of the course is to provide the student with the necessary theoretical and practical knowledge for working on jobs that are directly related to Managing relationships with business partners

Educational outcome:

After completing the course and passing the exam, students will be able to understand the need to cultivate good relationships with business partners and will be able to design work procedures and communication with business partners in a way that is most suitable for long-term development of a job. Also, by analyzing and evaluating the quality of the service provided to the business partner, it will be able to establish the value of an individual partner for the organization and perform the necessary segmentation of services as well as to influence the strengthening of the relationship between the organization and business partners, or maintaining the most important business partners. During the course, students will be introduced to the most familiar tools used in business partner management processes, as well as current trends in the area

Course content:

Introduction to the subject, Principles of managing relationships with business partners, Managing relationships with business partners as an integral business strategy, Focus on partner business, Valuation of value for business partners - Valuation methods and techniques for business partners, Modern trends of joint appearance on the market, Preliminary consultations

Teaching methods:

Lectures, auditory exercises, consultations. Examination is written

Literature:
Authors Title Year Publisher Language
Kumar V., Hammond R., Sorensen H., Solomon M. The Definitive Guide to Customer Relationship Management 2012 FT Press English
Stevan Milisavljević Upravljanje odnosima sa poslovnim partnerima 2018 Fakultet tehničkih nauka Serbian language
David Gage The Partnership Charter: How To Start Out Right With Your New Business Partnership (or Fix The One You re In) 2004 Basic Books Serbian language
Knowledge evaluation:
Course activity Pre-examination Obligations Number of points
Exercise attendance Yes Yes 5.00
Term paper Yes Yes 20.00
Lecture attendance Yes Yes 5.00
Theoretical part of the exam No Yes 70.00
Lecturers:
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prof. dr Milisavljević Stevan

Full Professor

Lectures
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doc. Vrhovac Vijoleta

Assistant Professor

Practical classes

Faculty of Technical Sciences

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© 2024. Faculty of Technical Sciences.