Subject: Media management (17.IM1825 )
The objective of the course is to master the basic knowledge in the field of activity of media companies, their organization and business, which will enable students to independently start a media company, as well as to participate in various forms of managing media organizations. Graduate engineers of industrial engineering and management will acquire competencies for applying advanced models of organizing and managing media organizations, as well as manufacturing-production systems and their various internal (employees - managers - management) and external connections (auditorium/audience - market - competition).
Students will be trained for efficient and effective management of media companies in the field of broad media industry - television, radio, newspaper, publishing, film, advertising, cable, news-agency, as well as in various forms of independent productions in these fields. Students will also gain competences to perform various jobs and functions in a wide range of media professions - managerial, editorial, marketing, production, as well as those in the domain of creative industries, which relate to the creation and innovation of media contents.
Media in the context of media and communication theories and media environment. Media and the basic features of the media process. Social dimension of the media. Media technologies and the developmental principles of media. The concept, content and scientific framework of media management. Media organization in mass communication: types (models) of media organizations (companies). Sources of financing media organizations (economy of the media industry: investors, owners, managers); regulatory framework for establishing and operating a media company (social conditions of establishing, domestic regulations, European directives and recommendations). Management process in media organizations: in electronic media, cinematography, information agencies, print media, media conglomerates, Internet and cable providers. Media and market. Ethical and legislative principles of media practice.
Teaching in the course includes lectures with examples from the business practice of media companies. Within the exercise, work in groups is encouraged and realized through discussions on specific topics, preparation and defence of seminar papers, according to the offered list of relevant topics or topics proposed by students.
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2015 | English | |||
| 2009 | English | |||
| 2010 | English | |||
| 2015 | English |
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Lecture attendance | Yes | Yes | 5.00 |
| Term paper | Yes | Yes | 20.00 |
| Exercise attendance | Yes | Yes | 5.00 |
| Oral part of the exam | No | Yes | 70.00 |
Asst. Prof. Šiđanin Iva
Assistant Professor
Lectures
Asst. Prof. Šiđanin Iva
Assistant Professor
Practical classes
Faculty of Technical Sciences
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© 2024. Faculty of Technical Sciences.