Subject: MANAGEMENT OF MEDIA CONTENT (17.IM1822 )
Native organizations units: Department of Industrial Engineering and Engineering Management, Chair of Production Systems, Organization and Management
The objective of the course is to acquire basic knowledge in the field of media content management, which includes the process of planning, development, placement and evaluation of media products, as well as their storage, i.e. archiving. The educational goal of the course includes acquiring knowledge about controlling the flow of work in all preparatory and production phases in media companies, as well as cooperating with systems operating in the media market.
Students will be able to program a media offer, i.e. to define the criteria in the selection and production of media content, as well as to manage its placement. Graduate engineers of industrial engineering and management will gain knowledge of the types of media content, i.e. media genres, as well as competencies to adapt them to the particular media.
Media companies and the position of media content manager, with an emphasis on the function of program management. Defining the media content. Types of media content. Media content in print media and publishing companies. Media content in electronic media. Media content on the Internet. Media content as the basis of multimedia. Programming the media content. Principles of managing media content. Media contents of traditional and new media - similarities and differences in the processes of management. Positioning the media content in a competitive media environment. Placement of media content. Portfolio analysis of media content. Business and content evaluation of placed contents.
Teaching the course includes lectures with examples from practice, as well as exercises in which working in small groups is encouraged. It is realized through: discussions on a specific topics, preparation and defence of seminar papers according to the offered list of relevant topics or topics proposed by students. Method of oral presentation; conversation; individual teaching, work with individuals (seminars, consultations, mentoring).
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2015 | English | |||
| 2004 | English | |||
| 2015 | English | |||
| 2005 | English | |||
| 2009 | English | |||
| 2001 | English |
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Exercise attendance | Yes | Yes | 5.00 |
| Term paper | Yes | Yes | 20.00 |
| Lecture attendance | Yes | Yes | 5.00 |
| Theoretical part of the exam | No | Yes | 70.00 |
Asst. Prof. Šiđanin Iva
Assistant Professor
Lectures
Asst. Prof. Spajić Jelena
Assistant Professor
Lectures
Assistant - Master Slavić Dragana
Assistant - Master
Practical classes
Faculty of Technical Sciences
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© 2024. Faculty of Technical Sciences.