Subject: High tech entrepreneurship (17.IM1221 )
This course provides a systematic and practical framework for the development of new high-technology ventures, especially companies from information and communication industry. Students will develop their competencies in area of (1) technological and business changes in high-technology industry; (2) creating and defining conceptual frames and tools for creating and improving level of entrepreneurship in area of high-tech companies; (3) synthesis of knowledge and skills necessary to work in high-tech companies.
Students will gain the following competencies to: (1) understand basic concepts about high-technology companies and how to define an appropriate business and marketing model for high-technology products; (2) analyze opportunities for a particular high-tech company on a new and newly developed markets; (3) create strategic marketing plan which integrate the level of company's technology development with customer demands, (4) understand different areas about high technologies.
Fundamentals of technology entrepreneurship and critical areas of the entrepreneurship process: creating a successful startup and transforming it into a sustainable business, validating an idea and taking it to market, evaluation of new ideas, forming high-performance teams, and financing a technology-based startup. The Art of the Start. Choosing an appropriate business model - Canvas model and Lean startup; creating and leading change. Creating an appropriate organizational structure of high-technology companies. Providing capital: venture capital funds, credit, research projects and partnerships, business angels, crowdsourcing, crowdfunding. The role of leadership in high-tech companies. How to protect intellectual property rights. New Venture Value Proposition. Innovation through Structured Creativity. Business perspective of managing advanced technology in industry: strategic context of advanced technology; analytical financial tools used to estimate its potential value; legal concepts important in its management; interpersonal issues related to leading and advocating on behalf of advanced technology. Innovation ecosystem.
Lectures; Auditory exercises; Consultations. Assigned project task is developed through team effort. In the last few weeks of the semester public presentations is organized for the most successful project solutions. Discussion of results achieved. The defense of the project is written. The final exam is oral. Assessment mark is based on the success of the defense project assignment and final oral examination.
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2006 | English | |||
| 2010 | English | |||
| 2013 | English | |||
| 2014 | English |
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Exercise attendance | Yes | Yes | 5.00 |
| Project | Yes | Yes | 40.00 |
| Lecture attendance | Yes | Yes | 5.00 |
| Oral part of the exam | No | Yes | 50.00 |
Prof. Borocki Jelena
Full Professor
Lectures
Asistent sa doktoratom Vekić Aleksandar
Assistant with PhD
Computational classes
Faculty of Technical Sciences
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© 2024. Faculty of Technical Sciences.