Subject: The Analysis of Entrepreneurial Environment (17.IM1219 )
Native organizations units: Department of Industrial Engineering and Engineering Management, Chair of Production Systems, Organization and Management
The goal of course is the analysis of entrepreneurial environment to develop in students the ability to (1) an overview of what entrepreneurial ventures, as well as the importance anaize entrepreneurial environment, (2) the ability to apply appropriate techniques and tools to analyze the environment should facilitate the development of entrepreneurial ventures and innovative solutions in terms of limited resources, (3) identifying the latest tools of entrepreneurship development in certain regions.
Students will be able to (1) clearly understand the importance of entrepreneurship for the development and business performance; (2) assessment of the environment is influential for entrepreneurial venture; (3) create basic elements of marketing plan and competition analysis;
Introduction: basic concepts, importance and impact of the environment on the level of entrepreneurial culture in the company. Market analysis (internal and external). External analysis: business and economic environment (PEST), market size, growth, segmentation, trends, customers, users, segmentation. Internal analysis. Performance analysis of company: Enterprise Portfolio, Sales, market share, profit margins, customer segments, users, information system in use, set goals and strategies to be used; marketing activities, marketing organization, sales and distribution organization, cooperation with other organizational functions , GAP analysis; Competitive management and key competitiveness factors; Changing factors of competitiveness through different historical periods; Measuring competitiveness; Competitiveness indices.
Teaching the case is conducted through lectures and exercises. Lectures combine theory with practical examples that are the basis for discussion. Lectures partly implemented guest speakers. In the exercises, the work will be done in groups. Exercises are done through visiting relevant organizations - business incubators, clusters, development agencies, etc.
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2007 | English |
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Homework | Yes | Yes | 10.00 |
| Written part of the exam - tasks and theory | No | Yes | 60.00 |
| Exercise attendance | Yes | Yes | 5.00 |
| Lecture attendance | Yes | Yes | 5.00 |
| Term paper | Yes | Yes | 20.00 |
Prof. Okanović Andrea
Full Professor
Lectures
Prof. Okanović Andrea
Full Professor
Practical classes
Faculty of Technical Sciences
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© 2024. Faculty of Technical Sciences.