Faculty of Technical Sciences

Subject: Technology Innovation Strategy (17.IM010)

General information:
 
Category Scientific-professional
Scientific or art field Proizvodni i uslužni sistemi, organizacija i menadžment
ECTS 6

The main objective of this subject is to indicate how important technology is for creating competitive advantage of company and to consolidate knowledge necessary for effective and efficiency management, especially in insurance companies. The students will understand the key elements of: (1) innovation potential connected with technology and technological innovations; (2) process of implementation and integration of information and communication technologies into company strategic plan; (3) technology commercialization; (4) protection of intellectual property in technological innovation; (5) provide financial resources and other types of support, together with risks analysis for the implementation of selected insurance model and selecting an appropriate strategy for company’s competitive position.

Students will gain competencies to: (1) recognize technology as a basic source of entrepreneurial venture and identify innovative services in insurance; (2) analyze new methods of collecting information, new business models and new ways of estimating the impact of technological innovations on company’s competiveness; (3) assess the set of knowledge necessary to organize innovative company; (4) define innovative idea and protect its using intellectual property rights; (5) recognize and access potential sources of funding together with adequate risk analysis and implementation of selected insurance model; (6) define adequate strategies for company’s competitive posture, using advantages of information and communication technologies and technological innovations.

The nature of technological innovations – the strategic impact of technological change; sources of innovations; types and patterns of technological innovations. Dynamics of industries driven by technological innovation. Technology and innovation in the insurance sector. High-tech companies – defining adequate strategy for competitive position on the market. Managing technology strategies and the innovation process. Institutions and support innovation programs: business incubators, innovation centers, science and technological parks. Entrepreneurial and innovative ecosystems. Funding and insurance models. Measuring level of innovation risks. Start-up and spin-off companies: differences and similarities. Creation and implementation of strategies of technological innovation. Measuring company’s innovative potential.

Lessons are conducted through lectures, exercises and research, in order to define innovative business model for selected business idea, based on technology. Lectures are auditory and combine theory with practical examples that are the basis for discussion. In the exercises, the work will be done in groups and/or individually.

Authors Title Year Publisher Language
OECD Technology and innovation in the insurance sector 2017 OECD English
Levi Jakšić, M., Barjaktarović Rakočević, S. (ed.) Inovative management and business performance : book of abstracts 2012 Faculty of Organizational Sciences, Belgrade English
Melissa Schilling Strategic Management of Technology Innovation 2016 McGraw-Hill Education English
Sabine L.B VanderLinden The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries 2018 Willey and sons English
Course activity Pre-examination Obligations Number of points
Oral part of the exam No Yes 50.00
Lecture attendance Yes Yes 10.00
Project Yes Yes 40.00

Prof. Borocki Jelena

Full Professor

Lectures

Asistent sa doktoratom Vekić Aleksandar

Assistant with PhD

Practical classes

Faculty of Technical Sciences

© 2024. Faculty of Technical Sciences.

Contact:

Address: Trg Dositeja Obradovića 6, 21102 Novi Sad

Phone:  (+381) 21 450 810
(+381) 21 6350 413

Fax : (+381) 21 458 133
Emejl: ftndean@uns.ac.rs

© 2024. Faculty of Technical Sciences.