Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Engineering Animation and Creative Industries (17.IAI007)

Type of studies	Title
Undergraduate Academic Studies	Engineering Animation (Year: 2, Semester: Winter)

General information:

Category	Academic-general educative
Scientific or art field	Animacija i vizuelni efekti Media Engineering and Management Animacija i vizuelni efekti
ECTS	3

Acquiring basic knowledge about the process of development of a creative industry from a socioeconomic perspective, as well as a sociological understanding of art and culture. The main objective of the course is to enable students to understand the complex relationship between society and popular arts through the processes of commercialization, massification and globalization.

Acquiring knowledge and ability to: 1) analyze and critically reflect complex social processes on the macro and micro level, 2) educate engineers to understand the social significance, role, functions and characteristics of culture and art in modern society, in order to become more effective in the field of engineering animation, 3) understanding the functioning of creative organizations and artistic worlds, as well as the process of production, distribution and promotion of achievements.

1) Concept of culture and art, 2) Types of art (high arts, popular arts, folk arts), 3) Reflective approaches, Shaping theory, 4) Culture industry/ Creative industries, 5) Mass media and media literacy, 6) Popular arts and the market, 7) Postmodernism and popular culture, 8) Technological aspect of creative industries development, 9) Art, design, media, 10) Art worlds and division of labour, 11) Development of mass markets, 12) Society of mass consumption, 13) Emotional consumption, 14) Art distribution, 15) Art production, 16) Systems of culture industriy - input/output strategies, 17) Intellectual property, 18) Globalization of media, art and culture, 19) Types of artists, 20) Art careers and labour markets, 21) Artists, social control and censorship, 22) Identity, 23) Creative identity, 24) The concept of the audience and the reception of the artwork, 25) Art consumption and social class, 26) Sensationalism in art, 27) Society of spectacles, 28) Sociocultural aspects of film art, 29) Animation and entertainment industry, 30) Disney and creation of social identity, 31) Disneyization of society.

Classes are held in the form of lectures and students` participation in the discussion focused on the problems exposed, as well as seminar papers elaboration, and seminar paper presentation, including students` discussions regarding seminar paper problems. Classes will also include creative workshops for the practical realization of the acquired knowledge.

Authors	Title	Year	Publisher	Language
Arnold Hauser	The Sociology of Art	2011	Routledge	English
Stanley Baran	Introduction to Mass Communication	2014	McGraw-Hill	English
Jane Batkin	Identity in Animation: A Journey into Self, Difference, Culture and Body	2017	Routledge	English
Grupa autora	European Parliament Resolution on Cultural Industries	2003	European Parliament	English