Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Theoretical, Historical and Applied Research in Communication Design (17.FDS216)

Native organizations units: No data

Type of studies	Title
Doctoral Academic Studies	Graphic Engineering and Design (Godina: 2, Winter)

General information:

Category	Academic-general educative
Scientific or art field	Grafičko inženjerstvo
Interdisciplinary	Yes
ECTS	10

Educational goal:

The study of the communication design field aims at generating a basic and lasting knowledge of communication design, the design culture and its practice, practitioners, outcomes, possibilities, history of design; the role of design in society, the social reformation and the future.

Educational outcome:

The ability to conduct a scientific research in the field of design.

Course content:

Design as communication and process, The culture of design, Theoretic design discourse, Communication design, Semiotics, stylistics, visual rhetoric and poetics in communication design. Design and user experience, Classic models of consumer behavior, Research methods and techniques in the field of design, Communication design research in a wider context of disciplines. Research methods of communication design effectiveness.

Teaching methods:

Teaching is done through mentoring, study research and consulting. Study research work includes a detailed overview of current scientific literature in the field of design culture and communications, and writing work in the field of the subject. Mentor's work and consultations include guided training of a student for the setting up and performance of research and presentation of results in the form of work, monitoring progress of the research, as well as constructive analysis of student work.

Literature:

Authors	Title	Year	Publisher	Language
Babin, J.B; Harris, G.E.	Ponašanje potrošača	2012	Data status, Beograd	Serbian language
Mollerup, P.	Marks of Excellence: The History and Taxonomy of Trademarks	2004	Phaidon press, Gloucester	English
Van Leeuwen, T; Jewitt, C.	The Handbook of Visual Analysis	2001	Sage Publications, Ltd.	English
Kress, G., Leeuwen, T.	Reading Images: The Gramar of Visual Design	2006	Teylor and Francis, Routledge	English
Rajčetić, Z.; Mitrović, V.; Nedeljković, U.	Upidiv 50 godina – na ramenima velikana	2014	Udruženje likovnih umetnika primenjenih umetnosti i dizajnera Vojvodine	Serbian language
Messaris, P.	Visual Persuasion	1997	Sage Publications, Inc	English
Meštrović, M.	Teorija dizajna i problemi okoline	1980	Naprijed	Croatian
Denegri, J.	Dizajn i kultura : izbor tekstova	1985	Radionica SIC	Serbian language
Baldvin, J., Roberts, L.	Visual communication	2006	AVA Academia, Singapore	English
Papanek, V.	Dizajn za stvarni svijet	1973	Nakladni zapod Marko Marulić, Zagreb	Croatian
Armstrong, H. (ed.)	Graphic Design Theory : Readings from the Field	2009	Princeton Architectural, New York	English