Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Theoretical, Historical and Applied Research in Communication Design (17.FDS216)

Type of studies	Title
Doctoral Academic Studies	Graphic Engineering and Design (Year: 2, Semester: Winter)

General information:

Category	Academic-general educative
Scientific or art field	Grafičko inženjerstvo
ECTS	10

The study of the communication design field aims at generating a basic and lasting knowledge of communication design, the design culture and its practice, practitioners, outcomes, possibilities, history of design; the role of design in society, the social reformation and the future.

The ability to conduct a scientific research in the field of design.

Design as communication and process, The culture of design, Theoretic design discourse, Communication design, Semiotics, stylistics, visual rhetoric and poetics in communication design. Design and user experience, Classic models of consumer behavior, Research methods and techniques in the field of design, Communication design research in a wider context of disciplines. Research methods of communication design effectiveness.

Teaching is done through mentoring, study research and consulting. Study research work includes a detailed overview of current scientific literature in the field of design culture and communications, and writing work in the field of the subject. Mentor's work and consultations include guided training of a student for the setting up and performance of research and presentation of results in the form of work, monitoring progress of the research, as well as constructive analysis of student work.

Authors	Title	Year	Publisher	Language
Van Leeuwen, T; Jewitt, C.	The Handbook of Visual Analysis	2001	Sage Publications, Ltd.	English
Mollerup, P.	Marks of Excellence: The History and Taxonomy of Trademarks	2004	Phaidon press, Gloucester	English
Messaris, P.	Visual Persuasion	1997	Sage Publications, Inc	English
Baldvin, J., Roberts, L.	Visual communication	2006	AVA Academia, Singapore	English
Kress, G., Leeuwen, T.	Reading Images: The Gramar of Visual Design	2006	Teylor and Francis, Routledge	English
Armstrong, H. (ed.)	Graphic Design Theory : Readings from the Field	2009	Princeton Architectural, New York	English