Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Packaging design (17.F521)

Type of studies	Title
Undergraduate Academic Studies	Graphic Engineering and Design (Year: 4, Semester: Summer)

General information:

Category	Theoretical-methodological
Scientific or art field	Graphic Design Grafičko inženjerstvo
ECTS	8

Educational goal of this course is to prepare students for professional engagement in various stages of packaging development and design. It aims to educate students about elements of the packaging and specifics of each packaging segment, packaging communication principles and their creative applications. Enabling students for independent or collaborative work on innovative packaging development and design. Especially important objective is introduction of students to modern software tool for packaging design, innovative packaging technologies and their applications.

After the course, students are able to be included in the process of packaging design and development. They are able contribute to improvement of communication on the consumer packaging relation, optimize packaging taking into consideration product characteristic that is being packed, material and production technology. Theoretical knowledge and practical skills obtained in this course can be used in professional engagement as well as the base for further education in this field.

Course elements are: Definition and theory of packaging design, specifics of the packaging considering product that is packed, materials and production technologies, ecological aspects, communication through packaging, analysis of successful packaging design examples. Creative approach to packaging design is supported while taking into configuration universal design principles. Practical work is related to packaging communication, construction and partly production technologies, through individual or collaborative assignments. Modern software tools for packaging design are considered as well as creative implementation of new identification and communication technologies RFID, AR, etc.

Interactive teaching consists of the lectures, practical exercises and computer work. Theory is presented in lectures, supported by the good practice examples for better understanding of the course content. Lecture presentations contain text, images, animation and video material. Practical exercises and computer work are organized to provide practical skills needed for packaging design process. Apart from lectures and practice, tutorials are regularly held.

Authors	Title	Year	Publisher	Language
Mason D.	Experimental Packaging	2001	Rotovision	English
Catharine M. Fishel	Design Secrets: Packaging	2005	Rockport Publishers	English
Kirwan, M.J.	Paper and paperboard packaging technology	2005	Blackwell Publishing, London	English
William Lidwell, Kritina Holden, Jill Butler	Universal Principles of design	2003	Rockport	English

Course activity	Pre-examination	Obligations	Number of points
Computer exercise attendance	Yes	Yes	5.00
Theoretical part of the exam	No	Yes	20.00
Lecture attendance	Yes	Yes	5.00
Project task	Yes	Yes	20.00
Written part of the exam - tasks and theory	No	Yes	30.00
Computer excersise defence	Yes	Yes	20.00