The Graphic Communication Course contains the theoretical and practical part. The lectures within the theoretical part of the course include the following thematic units: The concept and subject of graphic communication, Communication as a process, The sign and meaning – sign modes, The sign and meaning - symbolic archetypal forms, Logo – trademark, The taxonomy of trademarks, The rhetoric of typography – rhetorical figures, The rhetoric of typography – typeface persona, Elements of visual identity – brand guidelines, Expressive means in graphic communication, Visualization of data and infographics, Graphic communication in the digital era. Within the practical part of the subject, through the exercises and project assignments the following topics are covered: Design of symbols, Logo design, The basic elements of brand guidelines book.