Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Visual Culture (17.F111)

Native organizations units: Chair of Graphic Engineering and Design

General information:

Category	Theoretical-methodological
Scientific or art field	Graphic Design
ECTS	3

The student acquires knowledge about the implementation of the rules that are suggested by visual phenomena in nature but also in the different fields of visual action - the field of fine arts, graphic design, mass media, film art and press. The aim of the course is to learn about natural phenomena from which people's knowledge and learning about the sphere of visual has developed, to the understanding of the concepts of virtual space and reality. The subject explains the ways in which we use visual phenomena and how they affect our visual perception. Introduction to the basic artistic elements by which students are trained to acquire new knowledge and experiences from a wide range of topics that fall under visual culture, and especially graphic design.Introducing students to basic elements of graphic tradition and art and graphic theory in order to make students capable of acquiring new knowledge and experience from the wide range of topics in graphic design.

Students observe the phenomena of visual elements from various sources (electronic media, printing, fine arts and film) in everyday environments. They understand the cause-and-effect relationship in some of the principles of man's work and thoughts that he conveyed from nature. Acquired knowledge takes advantage of further study of the principles of visual culture and draws elements from these principles for its work. He understands and uses the basic methodological principles of the theory of visual elements. He acquires knowledge from the theoretical field dealing with the phenomena of virtual reality and virtual space. Shit and applies learned in the tasks that he is doing during the exercise in the subject.

The subject deals with a wide field of visual culture that includes the history of art, philosophy, anthropology and sociology. The content of the subject is based primarily on the phenomena in nature, thanks to which the human being is enabled to acquire certain knowledge that has enabled him to progress in the sphere of communication through history and with the development of high technologies. The subject is based on theories of visual perception and speaks and studies through categories of mass media, press, film, fine arts, graphic design, comics and cultural phenomena. The subject explains the ways in which we use visual phenomena and how they affect our visual perception. The notion of visual culture / Ideas on the understanding of the form, Form and its types, Emancipated forms, Archetypical forms by design type, Four basic paleo-communication forms, Symbolic archetypal forms, Circle-square-cross-center, Color in visual culture, Visual Space Identification, The Meaning of Illusivity in Two-Dimensional Representation, Composition, Contemporary Understanding of the Form, The Notion of a Face in Visual Culture, Logic of the Means of External and Internal, Symbolics of Vertical Horizontals and Diagonals, Order-Range-Balance, Symmetry and Asymmetry, New forms of illusion - Technical and Screen picture

Lectures from the Visual Culture course are presented in the form of primarily visual, but also audio-visual presentations that include a large number of reproductions of representative works of art and video annexes. Throughout the different types of tasks, students prepare to adequately solve the problems that have been posed before them. Each exercise relies on one of the units that are processed in lectures. Exercises are computer-type, and for the realization of tasks image processing program are used. The pre-examination obligations include two graphic works, which students solve demonstrate that they have successfully adopted and applied the knowledge acquired during the exercises.

Authors	Title	Year	Publisher	Language

Course activity	Pre-examination	Obligations	Number of points
Lecture attendance	Yes	Yes	5.00
Written part of the exam - tasks and theory	No	Yes	20.00
Graphic paper	Yes	Yes	20.00
Oral part of the exam	No	Yes	30.00
Computer exercise attendance	Yes	Yes	5.00
Graphic paper	Yes	Yes	20.00