Notion and elements of culture: notion of culture; culture and society; culture and civilization; values, needs and normative; culture and morality; culture and religion; material and spiritual culture; subculture and counterculture; culture and science; culture and ideology; culture and identity. Culture and communication: notion of communication; forms of communication: verbal, non-verbal, interpersonal, rumour and mass communication; speech patterns; managing the impression on oneself; graphic communication. Media and society: mass media; theories on media; media imperialism and cultural hegemony; media influence on society. Society and culture: mass society; mass culture; culture industry; globalization and culture; cultural pluralism; interculturality. Sociology of art: notion of art; market and value; art and kitsch; art (culture) and violence. Culture as a mode of life – fashion, image, idolatry. Modern and postmodern culture: differentiation, rationalisation and commoditisation of modern culture; hipercommoditisation, hiperrationalisation and hiperdifferentiation as characteristics of postmodern culture. Graphic design and modern society: design ideology; aesthetics of goods production; design as creation and management of aesthetic feelings; aesthetics in modern society.