Courses – Fakultet tehničkih nauka u Novom Sadu

Subject: Selected chapters from the field of postal services market research (17.DSSP3)

Native organizations units: Department of Traffic Engineering

Type of studies	Title
Doctoral Academic Studies	Traffic Engineering (Year: 1, Semester: Summer)

General information:

Category	Scientific-professional
Scientific or art field	Postal Traffic and Communications
ECTS	10

Providing students with in depth knowledge (theoretical and practical) in the field of postal services market research.

The ability of successful application of methods for postal services market research, and managing the demand for postal services.

The process of market research (problem definition and research objectives, determine the data sources and types of research, the establishment of methods and forms for data collection, determination of sample types and primary data collection, data analysis and interpretation of results, preparation of reports). Forecasts in postal traffic Direct Marketing Key Account Marketing And Management (Management of key accounts in the post)

Part of teaching is done through an independent research in the field of postal services market research. Research work includes active monitoring of the applied methods of market analisys and writing papers in the narrow scientific area in which doctoral dissertation belongs to. Lectures. Consultations. Study and Research.

Authors	Title	Year	Publisher	Language
Ožegović S, Šarac D	Exploring the possibilities of application of the modified multiphase strategic model for key account management in postal services	2012	AJBM	English
Časopis	Postal Technology International	2012	UKIP Madia & Events	English