The main aim of this course is to help students understand the knowledge and skills required to manage innovation and change. To aid this understanding a number of perspectives are necessary. First we look at innovation from an industrial perspective, showing how innovations of product, process and organisational structure can create and destroy markets. The course then considers innovation within an organisation, showing how innovation can be used to create and sustain a powerful competitive advantage. As important as the internal organisation is we also consider the importance of the external focus, particular the course examines the concept of innovation in the virtual world to understand its long term impact. Finally we examine innovation from a managerial perspective, highlighting the skills and systems required to maintain innovation within different organisations and markets.

1. Students will gain an understanding of the importance of innovation and change, their recognition and methods for evaluation. 2. Students will gain an understanding of intellectual property, its protection and different models of exploitation 3. Students will be able to analyze environment (technology and market), to propose innovative strategy and take part in its realization 4. Students will be able to analyze changes in the various contexts define strategies and plans for the creation and adoption of change. 5. Be able to apply knowledge in a team work and individually. 6.Be able of critical thinking and leadership.

This subject discusses the innovation and change management from two different perspectives: the perspective of small, fast-growing innovative companies and the perspective of large companies in the private sector. Key changes in the organization and the external environment. Different models of change management; Adižes model. Quality decisions. Elements of effective implementation of decisions of the company. Innovation and invention. Strategy implementation changes. Organization and change, the impact of innovation activities on changes in the company. Managing change in times of crisis. Typology of innovation. Innovation and change. Innovation as a management and engineering process. Innovation and Entrepreneurship. Models of innovation process from idea to realization. Innovation Strategy, National and competitive environment, companies position (core competencies, five Porter force). Innovation and the impact of technological trajectories, inner processes and resources; role of intellectual property in innovation management, measurement of innovation, innovative organization (types, characteristics, organizational structure and organizational culture). Innovation Radar;

A variety of approaches to teaching and learning are adapted including lectures, group work activities and open debate. Several sessions will be led by practitioners in the field of intellectual property and technology transfer.