Assoc. Prof. Jelena Borocki


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Jelena Borocki

Associate Professor


Telephone021/485-2190
E-mail
Academic titleAssociate Professor
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Associate Professor
02.06.2015.
PositionFromToOrganizational unit
Assistant Professor03.06.2010.01.05.2015.Department of Industrial Engineering and Engineering Management
Assistant with PhD22.12.2009.01.05.2010.Department of Industrial Engineering and Engineering Management
Assistant - Magister01.11.2007.01.12.2009.Department of Industrial Engineering and Engineering Management
TitleIn institution
Strategijsko upravljanje - osnovni principi i odabrane metode

Bachelor's thesis

Industrial Engineering and Management

Faculty of Technical Sciences

1993

Razvoj modela za odredjivanje strategijske pozicije preduzeca

Magister thesis

Industrial Engineering and Management

Faculty of Technical Sciences

1997

Razvoj modela strategijskog planiranja u funkciji inovativnosti preduzeća

PhD thesis

Industrial Engineering and Management

Faculty of Technical Sciences

2009

Criterium of productionDescription
() Monographic study/chapter in M12 or research in the thematic collection of the international importanceBorocki, J., Cvijić, M., Orčik, A. Measuring Organizational Innovativeness. Chapter VIII in Engineering Management – Challenges for the Future, pp. 147-164, H.-J. Bullinger & D. Spath (Eds.), published by Faculty of Technical Sciences (Novi Sad, Serbia), Fraunhofer IAO (Stuttgart, Germany) and DAAAM International (Vienna, Austria), ISBN 978-3-902734-01-3
() Monographic study/chapter in M12 or research in the thematic collection of the international importanceBorocki J., Đaković V., Bunčić S., Mitrović S.: Analysis of Innovation Factors at Joint Stock Companies on Emerging Markets Applying Strategic Planning Model, Vienna, DAAM International Vienna, Vienna 2016, Austria, 2016, str. 361-374, ISBN 978-3-902734-09-9
() Research published in the prominent international journalBorocki J., Ćosić I., Lalić B., Maksimović R.: Analysis of Company Development Factors in Manufacturing and Service Company: a Strategic Approach, Strojniski vestnik - Journal of Mechanical Engineering, 2011, Vol. 57, No 1, pp. 55-68, ISSN 0039-2480, UDK: DOI:10.5545/sv-jme.2010.030
() Research published in the prominent international journalLeber M., Ivanišević A., Borocki J., Radišić M., Ślusarczyk B.: Fostering Alliances with Customers for the Sustainable Product Creation, Sustainability, 2018, Vol. 10, No 9, ISSN 2071-1050
() Research published in the international journalBorocki J., Radišić M., Štefanić I.: SPACE Analysis as a Tool for Internal Development Factors Measurement within Companies, Tehnicki vjesnik - Technical Gazette, 2018, Vol. 25, No Suppl.2, pp. 404-410, ISSN 1330-3651, UDK: 62(05)=163.42=111
() Research published in the international journalPopadić I., Borocki J., Radišić M., Štefanić I., Duspara L.: The Challenges While Measuring Enterprise Innovative Activities - the Case from a Developing Country, Tehnicki vjesnik - Technical Gazette, 2018, Vol. 25, No Suppl. 2, pp. 452-459, ISSN 1330-3651, UDK: 62(05)=163.42=111
() Research published in the international journalMitrović S., Borocki J., Sokolovska V., Nesic A., Melovic B.: Potential of Young Entrepreneurs: Is There any Possibility of Their Development Though Education?, The New Educational Review, 2013, Vol. 32, No 2, pp. 288-298, ISSN 1732-6729
() Research published in the international journalTodorović S., Radišić M., Takači A., Borocki J., Kliestikova J.: Impact of Internal Additional Compensations Policy on Revenues in Cross-sectoral SME Environment, European Journal of International Management, 2019, ISSN 1751-6757
() Research published in the international journalKatic (Drezgic) I., Borocki J., Zekic S., Penezic N.: Entrepreneurship significance in restructuring process, TTEM. Tehnics tehnologies education management, 2011, Vol. 6, No 4, pp. 902-907, ISSN 1840-1503
() Research published in the international journalDjakovic, V., Andjelic, G., Borocki, J., Performance of extreme value theory in emerging markets: an empirical treatment, African Journal of Business and Management, ISSN: 1993-8233
() Invited lectures from the international meeting printed in its entiretyBorocki J., Mitrović S., Gračanin D., Lalić D., Lalić B.: Youth entrepreneurial potential, 4. Deindustrialization: Phenomena, Consequences, Novi Sad, 15 Jun, 2013, pp. 295-305, ISBN 978-86-7892-562-7
() Invited lectures from the international meeting printed in its entiretyBorocki J., Cvijić M., Dudić Z.: Assessment of innovation companies using BSC model, 1. Multidisciplinary Scientific Conference EUROBRAND, Zrenjanin: Zrenjanin: TQM centar, 2015, pp. 145-156, ISBN 978-86-88065-32-0
() Report from the international meeting printed in its entiretyĆirić D., Borocki J., Gračanin D., Lalić B.: Methodologies for measuring innovation performances, 7. International Conference on Mass Customization and Personalization in Central Europe MCP-CE, Novi Sad, 21-23 Septembar, 2016, pp. 49-57, ISBN 978-86-7892-84-44
() Report from the international meeting printed in its entiretyFajsi A., Delač A., Borocki J., Šenk V.: The role of spin-off companies in creating entrepreneurial orientation of universities: example from the university of Novi Sad, 7. International Conference on Mass Customization and Personalization in Central Europe MCP-CE, Novi Sad, 21-23 Septembar, 2016, pp. 49-57
() Report from the international meeting printed in its entiretyAšković N., Borocki J., Radišić M.: SME support modalities - examples from selected Southeast European countries, 8. International Conference for Entrepreneurship, Innovation and Regional Development - ICEIRD, Sheffield: The University of Sheffield, 18-19 Jun, 2015, pp. 685-697, ISBN 978-0-9932801-0-8
() Report from the international meeting printed in its entiretyBorocki J., Cvijić M., Dudić Z.: Analysis of the impact of innovative activities in the process of enterprise development in Serbia, 16. International Scientific Conference on INDUSTRIAL SYSTEMS - IS, Novi Sad: FTN Novi Sad, 15-17 Oktobar, 2014, pp. 133-1380, ISBN 978-86-7892-652-5, UDK: 658.5(082)
() Report from the international meeting printed in its entiretyCvijić M., Dudić Z., Borocki J.: Technology audit – methodology for defining technological portfolio of enterprises, 16. International Scientific Conference on INDUSTRIAL SYSTEMS - IS, Novi Sad, 15-17 Oktobar, 2014, pp. 333-338, ISBN 978-86-7892-652-5, UDK: 658.5(082)
() Report from the international meeting printed in its entiretyOrčik A., Tekić Ž., Borocki J., Anišić Z.: Unused Potential of Co-Creation in South-East Europe: Is it about the Culture?, 7. International Conference for Entrepreneurship, Innovation and Regional Development - ICEIRD, Nicosia: University of Cyprus, Cyprus, 5-6 Jun, 2014, pp. 13-21, ISBN 978-9963-7355-4-9
() Report from the international meeting printed in its entiretyBorocki J., Dobromirov D., Radišić M., Milinković M.: Key success factors of companies’ innovation activities, 2. Preduzetnička konferencija "Zapošljavanje kroz prizmu preduzetništva", Podgorica: Ekonomski fakultet, Univerzitet Crne Gore, 18 Maj, 2012, pp. 213-221, ISBN 978-86-80133-63-8
() Report from the international meeting printed in its entiretyBorocki J., Ćosić I., Vidicki P., Tekić Ž.: Competitiveness of Small And Medium Sized Enterprises In Unstable External Environment, 3. International Conference "Vallis Aurea" - Focus on: Regional Development, Požega (Slavonska): http://aurum.vup.hr/va/, 5 Oktobar, 2012
() Report from the international meeting printed in its entiretyVidicki P., Borocki J., Šenk V., Rašković V.: Innovation activities in enterprise: different models of measurement, 15. International Scientific Conference on INDUSTRIAL SYSTEMS - IS, Novi Sad: Fakultet tehničkih nauka, 14-16 Septembar, 2011, pp. 473-478, ISBN 978-86-7892-341-8, UDK: 658.5(082)
() Report from the international meeting printed in its entiretyBorocki J., Šenk V.: ANALYSIS OF INNOVATION FACTORS OF MICRO AND SMALL COMPANIES: A STRATEGIC APPROACH, 3. International Conference for Entrepreneurship, Innovation and Regional Development - ICEIRD, Novi Sad: Proceedings of the 3rd nternational Conference on Entrepreneurs, Innovation and Regional Development - ICEIRD 2010, Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, 27-29 Maj, 2010, pp. 61-68, ISBN 978-86-7892-250-3
() Report from the international meeting printed in its entiretyŽarić O., Borocki J., Vekić A.: The role of human capital in the function of the innovation potential of the Republic of Serbia, 16. International Symposium SymOrg, Zlatibor: University of Belgrade, Faculty of Organizational Sciences, 7-10 Jun, 2018, pp. 792-798, ISBN 978-86-7680-361-3
() Report from the international meeting printed in its entiretyVekić A., Borocki J., Fajsi A., Morača S.: ADAPTING BUSINESS MODELS AND STRATEGIES FOR NEXT WAVE OF MASS CUSTOMIZATION, 8. International Conference on Mass Customization and Personalization - MCPC, Novi Sad: UNIVERSITY OF NOVI SAD - FACULTY OF TECHNICAL SCIENCES DEPARTMENT OF INDUSTRIAL ENGINEERING AND MANAGEMENT 21000, Novi Sad, Dositej Obradovic Square 6, Serbia, 19-21 Septembar, 2018, pp. 316-321, ISBN 978-86-6022-080-8
() Report from the international meeting printed in its entiretyVekić A., Borocki J.: The role of government programs in supporting development of entrepreneurship in Serbia, 6. Researching Economic Development and Entrepreneurship in Transitional Economies - REDETE, Banja Luka: Faculty of Economics in Banja Luka, 13-15 April, 2018, ISBN 978-99938-46-80-2
() Report from the international meeting printed in its entiretyBorocki J., Cvijić M., Vekić A.: Evaluation of Innovative Activities of SMEs in Emerging Markets Example From Republic of Serbia, 17. International Scientific Conference on INDUSTRIAL SYSTEMS - IS, Novi Sad: UNIVERSITY OF NOVI SAD - FACULTY OF TECHNICAL SCIENCES DEPARTMENT OF INDUSTRIAL ENGINEERING AND MANAGEMENT 21000, Novi Sad, Dositej Obradovic Square 6, Serbia, 4-6 Oktobar, 2017, pp. 400-406, ISBN 978-86-7892-978
() Report from the international meeting printed in its entiretyVekić A., Borocki J.: The Role of Institutions in Supporting Startup Companies, 17. International Scientific Conference on INDUSTRIAL SYSTEMS - IS, Novi Sad: UNIVERSITY OF NOVI SAD - FACULTY OF TECHNICAL SCIENCES DEPARTMENT OF INDUSTRIAL ENGINEERING AND MANAGEMENT 21000, Novi Sad, Dositej Obradovic Square 6, Serbia, 4-6 Oktobar, 2017, pp. 486-492, ISBN 978-86-7892-978
() Report from the international meeting printed in its entiretyVekić A., Borocki J., Stankovski S., Ostojić G.: Development of Innovation in Field of Precision Agriculture , 28. DAAAM International Symposium on Intelligent Manufacturing and Automation, Zadar: DAAAM International, 8-11 Novembar, 2017, pp. 787-795, ISBN 978-3-902734- 1
() Report from the international meeting printed in its entiretyBorocki, J., Maksimovic, R.: Strategic planning in a function of Organizational Innovativeness, International Conference on Industrial Systems IS'08, Novi Sad: University of Novi Sad, Faculty of Technical Sciences, 02-03. October, 2008, pp. 415- 420, UDK: 658.5(082), ISBN 978-86-7892-135-3.
() Report from the international meeting printed in its entiretyBorocki J., Dobromirov D., Radišić M., Milinković M.: Key success factors of companies’ innovation activities, 2. Preduzetnička konferencija "Zapošljavanje kroz prizmu preduzetništva", Podgorica: Ekonomski fakultet, Univerzitet Crne Gore, 18 Maj, 2012, pp. 213-221, ISBN 978-86-80133-63-8
() Report from the international meeting printed in its entiretyRadisic M., Borocki J., Dobromirov D., Senk V.: Standardization of internalization and innovation support for Serbian companies , 1. International Conference on Technology Transfer - ICTT, Nis: Faculty of Electronic Engineering, University of Nis, 20-21 Jun, 2013, pp. 173-178, ISBN 978-86-6125-083-5
() Report from the international meeting printed in its entiretyBorocki J., Šenk V.: Analysis of Innovation factors of Micro and Small companies: A Strategic Approach, International Conference for Entrepreneurship, Innovation and Regional Development ICEIRD, Novi Sad: Proceedings of the 3rd nternational Conference on Entrepreneurs, Innovation and Regional Development - ICEIRD 2010, Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, 27-29 Maj, 2010, pp. 61-68, ISBN 978-86-7892-250-3
() Report from the international meeting printed in its entiretyRaskovic, V., Senk, V., Borocki, J., Cosic, I.: Promoting Entrepreneurial Thinking in would-be and existing high-tech companies in Serbia, Promoting Entrepreneurship by Universities, Hämeenlinna, Finland: FINPIN, HAMK University of Applied Sciences and Häme Convention Bureau, april, 2008, pp. 83- 90, ISBN 978-951-827-096-9.
() Report from the international meeting printed in its entiretyVidicki P., Borocki J., Senk V., Raskovic V.: Innovation activities in enterprise: different models of measurement, 15. International Scientific Conference on Industrial Systems - IS, Novi Sad: Faculty of Technical Science, September 14-16, 2011, pp. 473-478, ISBN 978-86-7892-341-8, UDK: 658.5
() Report from the international meeting printed in its entiretyTekic Z., Cosic I., Borocki J., Lalic D., Jovanovski B.: How Innovative South East Europe Is?, 4. International Conference for Entrepreneurship, Innovation and Regional Development ICEIRD, Ohrid, 5-7 May, 2011, pp. 1161-1168, ISBN 978–608–65144-2-6
() Report from the international meeting printed in its entiretyBorocki J., Raskovic V., Senk V.: Educating would-be and existing high-tech entrepreneurs in the market and business area, 1. International Conference for Entrepreneurship, Innovation and Regional Development ICEIRD, Skoplje: Business Start-up Centre, University "Ss. Ciril and Methodius" - Skopje, 9-11 Maj, 2008, pp. 72-77, ISBN 978-9989-2636-4-4, UDK: 001.896(062),005(062),005.591(062),334.722(062)
() Report from the international meeting printed in its entiretyVekić A., Borocki J., Fajsi A.: Creating entrepreneurial ecosystem through universities spin off and startup companies - Example of the University of Novi Sad, 16. International Symposium SymOrg, Zlatibor: Faculty of Organizational Sciences , 7-10 Jun, 2018, pp. 675-683, ISBN 978-86-7680-361-3
() Chapter in the M41 or research in the thematic collection of the national importanceCvijić, M., Borocki, J., Lalić, D., Otvoreni modeli inovacija, Inovacije i preduzetništvo: alati za uspeh na tržištu EU, Zbornik radova, str.65-83, Beograd, Univerzitet Singidunum, Fakultet za ekonoimiju, finansije i administraciju (FEFA) i Centar za promociju nauke, Beograd, 2012.
() Chapter in the M41 or research in the thematic collection of the national importanceLalić, D., Borocki, J., Gračanin, D., Analiza značajnih elemenata konkurentske prednosti malih i srednjih preduzeća u Srbiji, Inovacije i preduzetništvo: alati za uspeh na tržištu EU, Zbornik radova, str.222-240, Beograd, Univerzitet Singidunum, Fakultet za ekonomiju, finansije i administraciju (FEFA) i Centar za promociju nauke, Beograd, 2012
() Chapter in the M41 or research in the thematic collection of the national importanceTekić. Ž., Borocki, J., Ćosić, I., O inovativnosti Srbije i regiona; Inovacije i preduzetništvo: alati za uspeh na tržištu EU - Zbornik radova, Beograd, Univerzitet Singidunum, Fakultet za ekonomiju, finansije i administraciju (FEFA) i Centar za promociju nauke, str. 15-30, Beograd, 2012
() Chapter in the M41 or research in the thematic collection of the national importanceMitrović S., Borocki J.: Savremeno preduzetničko obrazovanje u funkciji povećanja zapošljivosti mladih, Novi Sad, Univerzitet u Novom Sadu/Naučno društvo ekonomista Srbije, 2015, str. 69-77, ISBN 978-86-499-0197-1
() Research published in the journal of the national importanceBorocki J.: Elementi strategijskog nastupa: struktura razlika između proizvodnih i neproizvodnih preduzeća, Tehnika - Mašinstvo, 2009, pp. 7-11, ISSN 0461-2531, UDK: 62(062.2)(497.1)
() Research published in the scientific journalBorocki J.: Determination of Possible Differences in Applying the Strategic Planning Model between Manufacturing and Service Companies, FACTA UNIVERSITATES, 2009, Vol. 7, No 1, pp. 137-148, UDK: 658.5
() Research published in the scientific journalRašković Depalov V., Šenk V., Borocki J., Radišić M.: Entrepreneurship at University: Successful Incorporation of Innovative Spin-Offs, Preduzetnik, 2013, No 9, pp. 13-20, ISSN 1800-8429
() Report from the meeting of the national importance printed in its entiretyRadišić M., Nikić V., Borocki J.: University of Novi Sad as a strong proponent of entrepreneurship, 21. TREND - Trendovi razvoja, Zlatibor: Fakultet tehničkih nauka, Univerzitet u Novom Sadu, 23-26 Februar, 2015, pp. 262-265, ISBN 978-86-7892-680-8
() Report from the meeting of the national importance printed in its entiretySanja T., Radišić M., Borocki J.: Područja inženjerskog menadžmenta kao podrška unapređenju poslovnih procesa, 23. TREND - Trendovi razvoja, Zlatibor: Fakultet tehničkih nauka Univerziteta u Novom Sadu, 22-24 Februar, 2017, pp. 323-326, ISBN 978-86-7892-904-5
() Defended Doctoral dissertationBorocki J.: Doktorska disertacija Naziv: RAZVOJ MODELA STRATEGIJSKOG PLANIRANJA U FUNKCIJI INOVATIVNOSTI PREDUZEĆA, Novi Sad, 2009
() Basic textbook for the courseBorocki J.: Preduzetništvo, inovacije i razvoj preduzeća, Novi Sad, FTN, Novi Sad, 2015
() Additional textbook for the courseBojović, V., Borocki, J., Mirosavljev, M., Radovanović J., Rašković, V., Šenk, V., VODIČ ZA INOVATIVNE PREDUZETNIKE
TitleScientific areaHigher education institutionElection date
Associate ProfessorProizvodni i uslužni sistemi, organizacija i menadžmentUniversity of Novi Sad02.06.2015.
Assistant ProfessorProduction Systems, Organization and ManagementFaculty of Technical Sciences03.06.2010.
LecturerProduction Systems, Organization and ManagementFaculty of Technical Sciences21.05.2009.
AssistantEngineering ManagementFaculty of Technical Sciences31.10.2007.