Subject: Aesthetics of Visual Communications (17 - IGA031)

Basic Information

Scientific or art field:Design
Native organizations units

Chair of Animation in Engineering
Course specification

Course is active from 01.10.2010..

Precondition courses

Course idMandatoryMandatory
Character AnimationYesYes
Enabling students to appreciate, create and creatively use value judgment of the sentiment in all forms of visual communications, and especially in the media such as: sound, video/movie, multimedia, internet and virtual reality. Development of the skills for forming the judgment of aesthetic evaluation of visual impression through empathy process about categories such as: harmony, wholeness, beauty, sublimity, gracefulness, amusement…
To apply acquired knowledge in the further educational process as well as in the future professional work.
Concept, definition and importance of aesthetics in visual communications; factors of sentiment judgment: objective and subjective, conscious and unconscious; aesthetic phenomena of bad taste: kitsch, camp and trash; universal principles of aesthetics of visual communications: rational-cognitive and principles of unconscious factors; Rationally cognitive: mathematical and geometric based on the golden section, geometric transformations etc. Principles of unconscious factors: archetypes, gestalt, immersion, 3D illusions… Aesthetics of graphics: technical aspects, the elements (line, figure, form, movement, texture and color) and principles (projection, balance, proportion, rhythm, emphasis and unity) of graphic expression; aesthetic characteristics and theories of color perceptions; types of projections and their use in visual aesthetics.
Lectures, Computer Practice. Consultations.
Popkonstantinović, B.Estetika vizualnih komunikacija2013Fakultet tehničkih nauka, Novi SadSerbian language
William C. WeesLight Moving in Time: Studies in the Visual Aesthetics of Avant-Garde Film1992University of California PressEnglish
Jacques MaquetThe Aesthetic Experience: An Anthropologist Looks at the Visual Arts1988Yale University PressEnglish
William Lidwell, Kritina Holden, Jill ButlerUniversal Principles of Design2003Rockport PublishersEnglish
Course activity Pre-examination ObligationsNumber of points
Project taskYesYes15.00
Project taskYesYes15.00
Written part of the exam - tasks and theoryNoYes30.00
Lecture attendanceYesYes5.00
Computer exercise attendanceYesYes5.00
Name and surnameForm of classes
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Perišić Ana
Associate Professor

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Kekeljević Igor
Associate Professor

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Obradović Miloš
Assistant - Master

Computational classes