PRETPLATNIČKI MODELI U SPOTIFAJ MUZIČKOM STRIMING SERVISU: ANALIZA DIZAJNA I UTICAJA NA KORISNIČKO ISKUSTVO
Ključne reči:
pretplatnički modeli, striming servis, Spotifaj
Apstrakt
Ovaj rad sadrži analizu Spotifaj platforme u cilju pronalaska glavnih faktora koji utiču na odluku korisnika o pretplati. Kvalitet premium fukncionalnosti analiziran je upotrebom Nilsenovih heuristika. Odrađena je analiza adiktivnosti platforme preko standardnih negativnih dizajn obrazaca kao što su maglovite funkcionalnosti, ekstremno odbrojavanje, odlaganje gašenja, živi pesak pažnje i pristrasnost. Korisničko iskustvo testirano je na fenomene zečijih rupa, totalnog otupljivanja i vrteški. Istraživanje obuhvata i analizu psiholoških faktora kao što su brend, identitet i ekspresivnost, socijalizacija i kolekcionarstvo. Rad sadrži i pregled stavova različitih grupa korisnika, baziran na prethodnim eksperimentima iz ove oblast.
Reference
[1] MORRIS, Jeremy Wade; POWERS, Devon. Control, curation and musical experience in streaming music services. Creative Industries Journal, 2015, 8.2: 106-122.
[2] KIM, Jiwhan; NAM, Changi; RYU, Min Ho. What do consumers prefer for music streaming services?: A comparative study between Korea and US. Telecommunications Policy, 2017, 41.4: 263-272.
[3] MCKELVEY, Fenwick; HUNT, Robert. Discoverability: Toward a definition of content discovery through platforms. Social Media+ Society, 2019, 5.1: 2056305118819188.
[4] MAASØ, Arnt; SPILKER, Hendrik Storstein. The streaming paradox: Untangling the hybrid gatekeeping mechanisms of music streaming. Popular Music and Society, 2022, 45.3: 300-316.
[5] LEE, Jin Ha; PRICE, Rachel. User experience with commercial music services: An empirical exploration. Journal of the Association for Information Science and Technology, 2016, 67.4: 800-811.
[6] CHAUDHARY, Akash, et al. “Are You Still Watching?”: Exploring Unintended User Behaviors and Dark Patterns on Video Streaming Platforms. In: Designing Interactive Systems Conference. 2022. p. 776-791.
[7] NAKAYAMA, Makoto. Are You Hooked on Paid Music Streaming?. International Journal of E-Business Research, 2018, 14.1.
[8] MAASØ, Arnt; HAGEN, Anja Nylund. Metrics and decision-making in music streaming. Popular Communication, 2020, 18.1: 18-31.
[9] THEADORA, Clarissa, et al. How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique. Journal of Product & Brand Management, 2022, ahead-of-print.
[2] KIM, Jiwhan; NAM, Changi; RYU, Min Ho. What do consumers prefer for music streaming services?: A comparative study between Korea and US. Telecommunications Policy, 2017, 41.4: 263-272.
[3] MCKELVEY, Fenwick; HUNT, Robert. Discoverability: Toward a definition of content discovery through platforms. Social Media+ Society, 2019, 5.1: 2056305118819188.
[4] MAASØ, Arnt; SPILKER, Hendrik Storstein. The streaming paradox: Untangling the hybrid gatekeeping mechanisms of music streaming. Popular Music and Society, 2022, 45.3: 300-316.
[5] LEE, Jin Ha; PRICE, Rachel. User experience with commercial music services: An empirical exploration. Journal of the Association for Information Science and Technology, 2016, 67.4: 800-811.
[6] CHAUDHARY, Akash, et al. “Are You Still Watching?”: Exploring Unintended User Behaviors and Dark Patterns on Video Streaming Platforms. In: Designing Interactive Systems Conference. 2022. p. 776-791.
[7] NAKAYAMA, Makoto. Are You Hooked on Paid Music Streaming?. International Journal of E-Business Research, 2018, 14.1.
[8] MAASØ, Arnt; HAGEN, Anja Nylund. Metrics and decision-making in music streaming. Popular Communication, 2020, 18.1: 18-31.
[9] THEADORA, Clarissa, et al. How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique. Journal of Product & Brand Management, 2022, ahead-of-print.
Objavljeno
2024-03-03
Sekcija
Elektrotehničko i računarsko inženjerstvo
