ANALIZA PRIMENE SKRAM OKVIRA U MARKETINGU NA PRIMERU KOMPANIJE LEVUP DIGITAL SOLUTIONS
Ključne reči:
projekat, upravljanje projektima, agilna metodologija, skram, skram u marketingu
Apstrakt
U ovom radu je u prvom delu analiziran pojam projekta, njegove glavne karakteristike i podela. Nakon toga je objašnjen pojam upravljanja projektima. Drugi deo rada se odnosi na agilne metodologije i njihovu primenu. Glavni fokus je stavljen na Skram i njegovu primenu u marketingu.
Reference
[1] PMBOK. (2017). Project Managament Body of Knowledge. Pensilvania: Project Managament Institute.
[2] Avlijaš, R., & Avlijaš, G. (2018). Upravljanje projektom. Beograd: Univerzitet Singidunum.
[3] Morača, S., & Radaković, N. (2017). Osnove upravljanja projektima. Novi Sad: Fakultet tehni;kih nauka.
[4] Kerzner, H. (2017). Project Management- A systems approach to planning, schedualing and controlling. New Jersey: John Wiley & Sons, Inc., Hoboken, New Jersey.
[5] Cobb, C. (2015). The project manager's guide to mastering agile. Canada: John Wiley & Sons, Inc., Hoboken, New Jersey.
[6] Schwaber, K., & Sutherland, J. (2020). The Scrum guide- The Definitive Guide to Scrum: The Rules of the Game. CreateSpace Independent Publishing Platform.
[7] Sailer, B. (2019). How to Get Started With Agile Marketing and do better work. CoSchedule.
[8] ProfileFree. (2020). Agile for Marketing: All You Need to Know (With 5 Examples). Retrieved from ProfileTree: https://profiletree.com/agile-for-marketing/
[9] Filev, A. (2021, November 27). Scrum in marketing: making enterprises adaptive. Retrieved from Wrike: https://www.wrike.com/blog/scrum-in-marketing-making-enterprises-adaptive/)
[2] Avlijaš, R., & Avlijaš, G. (2018). Upravljanje projektom. Beograd: Univerzitet Singidunum.
[3] Morača, S., & Radaković, N. (2017). Osnove upravljanja projektima. Novi Sad: Fakultet tehni;kih nauka.
[4] Kerzner, H. (2017). Project Management- A systems approach to planning, schedualing and controlling. New Jersey: John Wiley & Sons, Inc., Hoboken, New Jersey.
[5] Cobb, C. (2015). The project manager's guide to mastering agile. Canada: John Wiley & Sons, Inc., Hoboken, New Jersey.
[6] Schwaber, K., & Sutherland, J. (2020). The Scrum guide- The Definitive Guide to Scrum: The Rules of the Game. CreateSpace Independent Publishing Platform.
[7] Sailer, B. (2019). How to Get Started With Agile Marketing and do better work. CoSchedule.
[8] ProfileFree. (2020). Agile for Marketing: All You Need to Know (With 5 Examples). Retrieved from ProfileTree: https://profiletree.com/agile-for-marketing/
[9] Filev, A. (2021, November 27). Scrum in marketing: making enterprises adaptive. Retrieved from Wrike: https://www.wrike.com/blog/scrum-in-marketing-making-enterprises-adaptive/)
Objavljeno
2023-12-30
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
