PRIMENA EMBUK MODELA U ORGANIZACIJI NOVIH FORMI SPECIJALNIH DOGAĐAJA
Ključne reči:
EMBOK model, Menadžment događaja, konferencija, seminar, festival
Apstrakt
U radu je opisan EMBOK model za upravljanje specijalnim događajima i utvrđene su prednosti i nedostaci istog. Dat je predlog za unapređenje modela. Predstavljena je i primena EMBOK modela sa naglaskom na domen marketinga i predlozima uvođenja nove klase brendinga uz primer primene izmenjenog modela za organizaciju sajma izmenjene ralnosti.
Reference
[1] Professor Joe Goldblatt (2012) Special events: Creating and Sustaining a New World for Celebration. John Wiley & Sons, Inc., Hoboken, New Jersey, USA.
[2] Silvers, J. R. „Professional Event Coordination“, John Wiley&Sons, Inc, Hoboken, NewJersey, USA, 2012.
[3] Drucker, Peter (1954). The practice of management. New York: Harper and Row Publishers, USA.
[4] Philip Kotler, Gary Armstrong (2012) Principles of Marketing, 14th Edition. Pearson Education, Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458, USA.
[5] Anton Shone, Bryn Parry (2010) Successful Event Management, 3rd Edition. SOUTH-WESTERN, USA.
[2] Silvers, J. R. „Professional Event Coordination“, John Wiley&Sons, Inc, Hoboken, NewJersey, USA, 2012.
[3] Drucker, Peter (1954). The practice of management. New York: Harper and Row Publishers, USA.
[4] Philip Kotler, Gary Armstrong (2012) Principles of Marketing, 14th Edition. Pearson Education, Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458, USA.
[5] Anton Shone, Bryn Parry (2010) Successful Event Management, 3rd Edition. SOUTH-WESTERN, USA.
Objavljeno
2019-04-14
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
