DIGITALNA TRANSFORMACIJA: ČINJENICE IZ UZORKA LIBIJSKIH KOMPANIJA
Ključne reči:
Digital Transformation, Libyan companies, Digital communication, Digitalization
Apstrakt
Libyan economy knows actually hard disturbances since 2011 with severe political and security crisis then with Covid – 19, but it is very sensible to technological changes. Libyan companies are supposed to be aware from the changes of their environment especially related to technologies and the use of digital. The purpose of this study is to evaluate in what extend, Libyan enterprises can adapt themselves to a more and more open environment to technologies.
Reference
[1] Mazzone, D. M. (2014 ) : “Digital or Death: Digital Transformation: The Only Choice for Business to Survive, Smash, and Conquer” books.google.co.ma › books, 1-40.
[2] Osmundsen, K., Iden, J., & Bygstad, B. (2018). “Digital Transformation Drivers, Success Factors, And Implication”. Conference: The 12th Mediterranean Conference on Information Systems (MCIS)At: Korfu, Greece, 1-16.
[3] Kaul. V (2012) : “The Digital Communications Revolution “, Online Journal of Communication and Media Technologies Volume: 2 – Issue: 3 – July - 2012
[4] American. I & Pisarava. N (2012) : “Integrating Social Media into the Marketing Communication Strategy” Master thesis Jonkoping International Business School.
[2] Osmundsen, K., Iden, J., & Bygstad, B. (2018). “Digital Transformation Drivers, Success Factors, And Implication”. Conference: The 12th Mediterranean Conference on Information Systems (MCIS)At: Korfu, Greece, 1-16.
[3] Kaul. V (2012) : “The Digital Communications Revolution “, Online Journal of Communication and Media Technologies Volume: 2 – Issue: 3 – July - 2012
[4] American. I & Pisarava. N (2012) : “Integrating Social Media into the Marketing Communication Strategy” Master thesis Jonkoping International Business School.
Objavljeno
2023-05-06
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
