ANALIZA PROMOTIVNOG SADRŽAJA U INFLUENSER MARKETINGU
Ključne reči:
Marketing, digitalni marketing, influenseri
Apstrakt
Cilj ovog istraživanja jeste definisanje influenser marketinga, kanala i sredstava kojim se koristi, kao i njegovo rezultiranje, odnosno koliki uticaj imaju influenseri na svoju publiku, na koji način se izdvajaju iz gomile koja radi slično, s kojim brendovima sarađuju i zašto. Takođe, u ovom istraživačkom radu uslediće analize uspešnih saradnji poznatih ličnosti sa određenim brendovima i statistika pratilaca na kanalima komunikacije kojim se služe.
Reference
[1] “Investors”. (2009.). Hanesbrands Inc. Hanesbrands Inc.
[2] Šta je digitalni marketing? (2020.). Industrijski internet marketing. Đorđe Ćelić.
[3] Global Social Media Statistics. (2022.). Retrieved from DataReportal:https://datareportal.com/social-media-users
[4] Booth. (2022). Mapping and leveraging influencers in social media to shape corporate brandperceptions. Ćelić (n.d.).
[5] Daye, D. a. (2008.). Celebrity Endorsements: Selling and Unselling. Branding Strategy Insider. The Blake Project.
[6] Dukcevich, D. (2009., November 9). The Michael Jordan Portfolio. Forbes Magazine.
[7] Geyser, W. (2022). What is an Influencer? – Social Media Influencers Defined [Updated 2022].Retrieved from Influencer Marketing Hub: https://influencermarketinghub.com/what-is-aninfluencer/
[8] Jhonson, R. (2009.). The Jordan Effect The world’s greatest basketball player is also one of its greatbrands. What is his impact on the economy? Fortune Magazine.
[9] Nike. (2009). “Annual Reports: Nike’s Performance. Nike Inc.
[10] Prager, M. (2022). The Best Social Media Platforms for Influencer Marketing. Retrieved from Linkedin: https://www.linkedin.com/pulse/best-social-media-platforms-influencer-marketing-marc-prager
[11] Santora, J. (2022). Influencer Marketing Statistics. Retrieved 2022, from https://influencermarketinghub.com/influencer-marketing-statistics/Santora, J. (2022). Influencer Marketing Statistics. Retrieved from https://influencermarketinghub.com/influencermarketing-statistics/
[12] Schaffer, N. (2022). Retrieved from https://nealschaffer.com/what-is-influencer-marketing/
[13] Statista. (2022). Number of Instagram users worldwide from 2020 to 2025. Retrieved from Statista: https://www.statista.com/statistics/183585/instagram-number-of-global-users/
[2] Šta je digitalni marketing? (2020.). Industrijski internet marketing. Đorđe Ćelić.
[3] Global Social Media Statistics. (2022.). Retrieved from DataReportal:https://datareportal.com/social-media-users
[4] Booth. (2022). Mapping and leveraging influencers in social media to shape corporate brandperceptions. Ćelić (n.d.).
[5] Daye, D. a. (2008.). Celebrity Endorsements: Selling and Unselling. Branding Strategy Insider. The Blake Project.
[6] Dukcevich, D. (2009., November 9). The Michael Jordan Portfolio. Forbes Magazine.
[7] Geyser, W. (2022). What is an Influencer? – Social Media Influencers Defined [Updated 2022].Retrieved from Influencer Marketing Hub: https://influencermarketinghub.com/what-is-aninfluencer/
[8] Jhonson, R. (2009.). The Jordan Effect The world’s greatest basketball player is also one of its greatbrands. What is his impact on the economy? Fortune Magazine.
[9] Nike. (2009). “Annual Reports: Nike’s Performance. Nike Inc.
[10] Prager, M. (2022). The Best Social Media Platforms for Influencer Marketing. Retrieved from Linkedin: https://www.linkedin.com/pulse/best-social-media-platforms-influencer-marketing-marc-prager
[11] Santora, J. (2022). Influencer Marketing Statistics. Retrieved 2022, from https://influencermarketinghub.com/influencer-marketing-statistics/Santora, J. (2022). Influencer Marketing Statistics. Retrieved from https://influencermarketinghub.com/influencermarketing-statistics/
[12] Schaffer, N. (2022). Retrieved from https://nealschaffer.com/what-is-influencer-marketing/
[13] Statista. (2022). Number of Instagram users worldwide from 2020 to 2025. Retrieved from Statista: https://www.statista.com/statistics/183585/instagram-number-of-global-users/
Objavljeno
2023-05-06
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
