ULOGA I ZNAČAJ OGLAŠAVANJA U TV FORMATIMA NA PRIMERU MUZIČKIH TALENT ŠOU PROGRAMA
Ključne reči:
Televizijski format, Muzički talent šou programi, Oglašavanje.
Apstrakt
U radu se razmatraju uloga i značaj oglašavanja u okviru televizijskih formata, na primeru muzičkih talent šou programa. Istraživanje auditorijuma ukazalo je na to da, iako je ova vrsta programa izuzetno gledana, oglasne poruke plasirane u okviru muzičkih talent šou programa iskonski dopiru do izuzetno malog broja gledalaca, koji vreme, tokom trajanja reklama, provode na neki drugi način a ne uz televizor.
Reference
[1] https://www.researchgate.net/publication/233143891_Television_Formats_Primetime_Staple_Global_Market (pristupljeno u avgustu 2022.)
[2] Hill, A. “Reality TV”, London, Routledge, 2014.
[3] Moran, A., Malbon, J. “Understanding the global TV format”, UK, Intellect Books, 2006.
[4] Chalaby, J., K. “The making of an entertainment revolution: How the TV format trade became a global industry”, European Journal of Communication. Vol. 26(4), pp. 293–309, 2011.
[5] Oren, T., Shahaf, S. “Global television formats”, London, Routledge, 2013.
[6] Keinonen, H. “Television format as cultural negotiation: Studying format appropriation through a synthesizing approach”, VIEW Journal of European Television History and Culture. Vol. 5(9), pp. 60–71, 2016.
[7] Berger, A. A. “Ads, fads, and consumer culture: Advertising's impact on American character and society“, USA, Rowman & Littlefield Publishers, 2020.
[8] https://rem.rs/uploads/files/Zakoni/2023-zakon_o_oglasavanju.pdf (pristupljeno u septembru 2022.).
[2] Hill, A. “Reality TV”, London, Routledge, 2014.
[3] Moran, A., Malbon, J. “Understanding the global TV format”, UK, Intellect Books, 2006.
[4] Chalaby, J., K. “The making of an entertainment revolution: How the TV format trade became a global industry”, European Journal of Communication. Vol. 26(4), pp. 293–309, 2011.
[5] Oren, T., Shahaf, S. “Global television formats”, London, Routledge, 2013.
[6] Keinonen, H. “Television format as cultural negotiation: Studying format appropriation through a synthesizing approach”, VIEW Journal of European Television History and Culture. Vol. 5(9), pp. 60–71, 2016.
[7] Berger, A. A. “Ads, fads, and consumer culture: Advertising's impact on American character and society“, USA, Rowman & Littlefield Publishers, 2020.
[8] https://rem.rs/uploads/files/Zakoni/2023-zakon_o_oglasavanju.pdf (pristupljeno u septembru 2022.).
Objavljeno
2023-05-06
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
