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Faculty of Technical Sciences

Subject: Business strategy (17.IMS572)

General information:
 
Category Professional-applicative
Scientific or art field Information-Communication Systems
ECTS 5

The objective of the course is to provide techniques and tools that will help the student to understand how it is possible to create and maintain an edge over competitors and to achieve strategic objectives. The course involves an analysis of the mission and vision, business policies, the firm's resources and corporate strategy.

This course develops students' strategically approach of thinking during the process of business decision-making in the company. Students who complete this course successfully will be able to use methods, techniques and tools, and knowledge gained through the case study, to create and implement specific strategies in the company.

Introduction to Strategic Management; Concepts, methods and techniques of strategic management; Models and strategic management processes; Methods and processes of transformation of the organization - acquisitions, mergers, restructuring, outsourcing, software quality, knowledge management - KM; New concepts and approaches to strategic management.

Lectures and exercises, consultations, expert visits to specific companies, case study and seminar papers.

Authors Title Year Publisher Language
Thompson, A., Strickland, A., J. Management, Concepts and Cases 2006 McGraw-Hill English
Hitt, M, Ireland, R., D., Hoskissonn, R.E. Strategic Management, Competitiveness and Globalization 2003 Thompson, South Western English
Course activity Pre-examination Obligations Number of points
Written part of the exam - tasks and theory No Yes 60.00
Term paper Yes Yes 30.00
Lecture attendance Yes Yes 5.00
Exercise attendance Yes Yes 5.00
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Prof. Milovan Lazarević

Full Professor

Lectures

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Assoc. Prof. Uglješa Marjanović

Associate Professor

Lectures

Asistent sa doktoratom Tamara Bojanić

Assistant with PhD

Practical classes

Faculty of Technical Sciences

© 2024. Faculty of Technical Sciences.

Contact:

Address: Trg Dositeja Obradovića 6, 21102 Novi Sad

Phone:  (+381) 21 450 810
(+381) 21 6350 413

Fax : (+381) 21 458 133
Emejl: ftndean@uns.ac.rs

© 2024. Faculty of Technical Sciences.