Subject: Trends in Customer Relationship Management (17.IMDR95 )
Native organizations units: Department of Industrial Engineering and Engineering Management
Study programmes of the course:
| Type of studies | Title |
|---|---|
| Doctoral Academic Studies | Industrial Engineering / Engineering Management (Year: 2, Semester: Winter) |
The subject introduces students to research in this area is characterized by an intense and innovative development. Students will become familiar with the development of the area in the past two decades, and the latest research and forecasts about developments in the future. The knowledge acquired will enable students a thorough understanding of the field of customer relationship management, which will form the basis for independent research.
After completing courses and passing the exam, students will master the existing models of the management relationships with customers that are represented in the world. Understanding the existing models will let you select the correct strategy in forming relationships with customers.
Organization and CRM strategies, CRM as an integral business strategy, organization-oriented relations, communication channels through higher; Customizing offers individual buyer; Politics relationships with customers, analytical CRM, data analysis and "datamining"; segmentation and selection, "Cross-sell "analysis, the effects of marketing activities, reporting of results, operational CRM
Lectures, research work, consultations. The rating is based on the success of the project and an oral exam.
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2009 | English | |||
| 2007 | English |
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Oral part of the exam | No | Yes | 50.00 |
| Project | Yes | Yes | 50.00 |
Prof. Stevan Milisavljević
Full Professor
Lectures
Prof. Milan Delić
Full Professor
Lectures
Asst. Prof. Marina Janković
Assistant Professor
Lectures
Asst. Prof. Vijoleta Vrhovac
Assistant Professor
Lectures
Prof. Stevan Milisavljević
Full Professor
Study research work
Prof. Milan Delić
Full Professor
Study research work
Asst. Prof. Marina Janković
Assistant Professor
Study research work
Asst. Prof. Vijoleta Vrhovac
Assistant Professor
Study research work
Faculty of Technical Sciences
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© 2024. Faculty of Technical Sciences.