Subject: Corporate Communication Management (17.IM2914 )
Native organizations units: Department of Industrial Engineering and Engineering Management, Chair of Production Systems, Organization and Management
Study programmes of the course:
| Type of studies | Title |
|---|---|
| Master Academic Studies | Regional Development Planning and Management (Year: 1, Semester: Winter) |
The objective of this course is directed towards gaining knowledge for strategic management of corporate communications. This course compliments master of engineering management profile in the field of human resources, necessary for accomplishing organizational goals.
By the end of this course, students should be able to understand role and function of corporate communications in the industrial system, and to apply communication strategies as well as to measure their success in the context of established organizational goals.
Introduction to Corporate Communications. Importance of communication strategy research and planning. Communication and evaluation - implementation of communication strategy. Communication and information technologies development. Stakeholders relationship. Corporate identity and reputation. Specialistic fields in corporate communications. Crisis communication. Employee relations. Corporate Social responsibility and community relationship. Corporate communications in business and nonprofit organizations and public sector.
Teaching is done interactively, with the active participation of students in the teaching process. Exercises are designed with the aim of interactive work with small groups. Visiting lecturers are going to be included and wide range of case studies are going to be elaborated.
| Authors | Title | Year | Publisher | Language |
|---|---|---|---|---|
| 2009 | English | |||
| 2011 | English | |||
| 2009 | English | |||
| 2010 | English |
| Course activity | Pre-examination | Obligations | Number of points |
|---|---|---|---|
| Project | Yes | Yes | 20.00 |
| Written part of the exam - tasks and theory | No | Yes | 70.00 |
| Lecture attendance | Yes | Yes | 5.00 |
| Exercise attendance | Yes | Yes | 5.00 |
Prof. Danijela Lalić
Full Professor
Lectures
Asistent sa doktoratom dr Bojana Milić
Assistant with PhD
Practical classes
Assistant with PhD Dunja Bošković
Assistant with PhD
Practical classes
Faculty of Technical Sciences
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Contact:
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© 2024. Faculty of Technical Sciences.