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Faculty of Technical Sciences

Subject: Corporate Communication Management (17.IM2914)

Native organizations units: Department of Industrial Engineering and Engineering Management, Chair of Production Systems, Organization and Management

General information:
 
Category Professional-applicative
Scientific or art field
  • Ljudski resursi i komunikacije
  • Proizvodni i uslužni sistemi, organizacija i menadžment
ECTS 4

The objective of this course is directed towards gaining knowledge for strategic management of corporate communications. This course compliments master of engineering management profile in the field of human resources, necessary for accomplishing organizational goals.

By the end of this course, students should be able to understand role and function of corporate communications in the industrial system, and to apply communication strategies as well as to measure their success in the context of established organizational goals.

Introduction to Corporate Communications. Importance of communication strategy research and planning. Communication and evaluation - implementation of communication strategy. Communication and information technologies development. Stakeholders relationship. Corporate identity and reputation. Specialistic fields in corporate communications. Crisis communication. Employee relations. Corporate Social responsibility and community relationship. Corporate communications in business and nonprofit organizations and public sector.

Teaching is done interactively, with the active participation of students in the teaching process. Exercises are designed with the aim of interactive work with small groups. Visiting lecturers are going to be included and wide range of case studies are going to be elaborated.

Authors Title Year Publisher Language
P. S. Tripathi Communication Management A Global Perspective 2009 Pranav Gupta English
Arthur Bell, Dayle Smith Management Communication 2010 Wiley & Sons English
Joep Cornelissen Corporate Communication A Guide to Theory and Practice 2011 Sage Publications Ltd. English
Elizabeth Toth The Future of Excellence in Public Relations and Communication Management 2009 Taylor & Francis English
Course activity Pre-examination Obligations Number of points
Project Yes Yes 20.00
Lecture attendance Yes Yes 5.00
Exercise attendance Yes Yes 5.00
Written part of the exam - tasks and theory No Yes 70.00
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Prof. Danijela Lalić

Full Professor

Lectures

Asistent sa doktoratom dr Bojana Milić

Assistant with PhD

Practical classes

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Assistant with PhD Dunja Bošković

Assistant with PhD

Practical classes

Faculty of Technical Sciences

© 2024. Faculty of Technical Sciences.

Contact:

Address: Trg Dositeja Obradovića 6, 21102 Novi Sad

Phone:  (+381) 21 450 810
(+381) 21 6350 413

Fax : (+381) 21 458 133
Emejl: ftndean@uns.ac.rs

© 2024. Faculty of Technical Sciences.