Event Marketing | Faculty of Technical Sciences

Subject: Event Marketing (17.IM2820)

Native organizations units: Department of Industrial Engineering and Engineering Management, Chair of Production Systems, Organization and Management

General information:

Category	Professional-applicative
Scientific or art field	Industrijski marketing, preduzetništvo i inovacije Proizvodni i uslužni sistemi, organizacija i menadžment
ECTS	4

The objective of the course is to deliver knowledge combination of marketing, managerial and project skills in event organization. The objective is to raise capacity for managing marketing issues in event management, to use integrative new media and traditional marketing tools.

Students will be able to design, plan, deliver and measure event effects.

Introduction to event marketing. Event scope and type. Planning and development of events. Team creation. Concept and design - visual identity of event. Feasibility of ideas. Protocol. Legal framework. Nature of the event, process control, marketing mix of the event. Sponsorship and budget planning. Promotion. Risk management processes in event organization. Logistics and security. Evaluation.

Teaching is done interactively, with the active participation of students in the teaching process. Practical classes are planned to be interactive in case studies elaborations. Education processes are delivered through audio visual presentations of case studies.

Authors	Title	Year	Publisher	Language
Van Der Wagen & Carlos	Event Management	2005	Prentice Hall	English

Course activity	Pre-examination	Obligations	Number of points
Exercise attendance	Yes	Yes	5.00
Coloquium exam	No	No	20.00
Coloquium exam	No	No	20.00
Term paper	Yes	Yes	20.00
Lecture attendance	Yes	Yes	5.00
Theoretical part of the exam	No	Yes	70.00