Subject: Strategic Management (17 - IM1104)

Basic Information

Scientific or art field:Proizvodni i uslužni sistemi, organizacija i menadžment
Course specification

Course is active from 01.10.2013..

The objective of this course is (1) development and strengthening of strategic component in students thinking, (2) knowledge integration on companies functional strategies, (3) understanding of fundamental strategic concepts in industrial systems, (4) learning about dynamic influence of strategic actions and action plan on corporate strategy. The overall objective of the course is to fulfill and integrate strategic thinking component necessary to engineers who are working in top management.
Students who complete this course successfully will be able to (1) define strategic elements for systems development, (2) use tools for situation analysis in the enterprise, formulate conclusions, suggest and compare different strategies, (3) prepare action plan for implementation of selected strategy and (4) participate in strategy deployment in the enterprise with the role of an engineering manager or an analyst.
The nature of Strategic Management. Internal and external situation analysis. PEST, 5 Porter Forces, Concurrent Intelligence, EFE Matrix. Industry branch analysis. RBV. Functional analysis of strategy. IT analysis. Value Chain Analysis. IFE Matrix. Long term and Short term goals. Transformation of value chain into competitive advantage. Long term goals. Strategic goals. Balanced scorecards. Strategy types and diversification. Creating, evaluation and strategy selection. SWOT, SPACE. Formulation and deployment of strategy. QSPM. Annual goals. Resources allocation. Structure and strategy. Functional deployment of strategy. Analysis, evaluation and control of strategy. EPS/EBIT analysis. Sustainable development strategy. Global influence. Geosocial specific issues. FAROUT. SERVO, McKinsey 7s, Shadowing, Product line analysis, Win/Loss analysis, analysis of strategic interconnectivity, reputation analysis, KPI analysis Technological analysis. Linchpin analysis.
Lectures are auditory with theoretical treatment of the required number of case studies. Practice include auditory introduction to issues in focus, strategies analysis,selection, deployment and evaluation. Interactive processing of case studies and testing in Moodle environment is widely used.
Lalić, B., Marjanović, U.Primeri primene strategije - elektronska skripta2020Fakultet tehničkih nauka, Novi SadSerbian language
Dess, G., Lumpkin, G.Strategic Management : Text and Cases2006McGraw-Hill, New YorkSerbian language
David, F.Strategic Management2011PearsonEnglish
Johnson, G., Scholes, K.Exploring Corporate Strategy2010FT Prentice HallEnglish
Burgelman, R., Christensen, C., Wheelwright, S.Strategic Management of Technology and Innovation2008McGraw HillEnglish
Course activity Pre-examination ObligationsNumber of points
Exercise attendanceYesYes5.00
Lecture attendanceYesYes5.00
Term paperYesYes20.00
Oral part of the examNoYes50.00
Name and surnameForm of classes
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Lalić Bojan
Full Professor

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Marjanović Uglješa
Associate Professor

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Rakić Slavko
Asistent sa doktoratom

Computational classes
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Todorović Tanja
Assistant - Master

Computational classes