Subject: Business communication (06 - MBA308)


Basic Information

CategoryProfessional-applicative
Scientific or art field:Production Systems, Organization and Management
InterdisciplinaryNo
ECTS10
Course specification

Course is active from 01.10.2003..

Introducing participants to the basics of applied psychology of communication is necessary for successful business in the modern world. Basic concepts in the study of "communication" will be shown in the examples of business situations. Participants will be able to create a communicational frame of reference from which it is possible to solve the resulting communicational problems. You will gain an overview of current topics and research pertaining to the practice, and, if necessary, to know where to look for additional experience and information for further specialization.
Participants will be able to recognize in the field communicational problems, creating an optimal strategy for solving the problem and apply some of the lessons techniques. Students will be able to continue to search for relevant information and will trained enough to go on the application of lessons learned in the course.
Introducing the basic problems of human communication: introduction to the type and structure of communication, verbal and nonverbal communication, emotional literacy, neurolinguistic programming, NLP, basic postulates of transactional analysis, difficult clients, meeting management, effective communication skills, public speaking and business bon ton.
Classical lectures with exercises in large groups, small groups and dyads.
AuthorsNameYearPublisherLanguage
Bovee, C.L., Thill, J.V., and Schatzman, B.E.Business Communication Today2001???English
Gardner HawardGood Work: When Excellence and Ethics Meet2001Prentice HalllEnglish
Tijana MandićKomunikologija - Psihologija komunikacija2001Clio, BeogradSerbian language
Thill, J., Bovee, C.L.Excellence in Business Communication2001Prentice HallEnglish
Tubbs, S., Moss, S.Human Communication2001Sage PublicationsEnglish
Tomić, Z.Komunikologija2003Čigoja, BeogradSerbian language
Bogdanić, A.Komunikologija. Vodeća paradigma1996Čigoja, Novi SadSerbian language
Course activity Pre-examination ObligationsNumber of points
Exercise attendanceYesYes5.00
Written part of the exam - tasks and theoryNoYes70.00
Lecture attendanceYesYes5.00
Term paperYesYes20.00
Name and surnameForm of classes
Missing picture!

Lalić Danijela
Associate Professor

Lectures
Missing picture!

Stanković Jelena
Assistant Professor

Practical classes