Subject: Graphic Design (06 - F401)


Basic Information

CategoryProfessional-applicative
Scientific or art field:
InterdisciplinaryNo
ECTS6
Native organizations units

Chair of Graphic Engineering and Design
Course specification

Course is active from 01.10.2004..

The course was designed consulting contemporary discourse of graphic design, which means that in addition to the visual and practical design form it explores its capabilities in the context. Therefore, the ultimate goal of the course is for the student to be able to implement the accumulated knowledge from various disciplines, and with the use of symbols and appropriate content, and placing them in their proper context, provide affordable and effective communication to the addressee, that is, the end user.
It is of great importance to the education program of graphic designers to include relevant aspects from different disciplines, as an element of context in the contemporary understanding of graphic design, such as: semiotics, sociology, politics, mostly applied psychology. Concerning the developing ties between the graphic design and broader context of the humanities-social sciences, students have the opportunity to experience the real potential of this field.
Graphic Design course includes theoretical and practical part. The lectures in the theoretical part of the course include the following topics: • Graphic design definition and concept of the subject / contemporary discourse • Graphic design as communication and process • Propaganda / Methods and techniques of propaganda • Propaganda Posters • Selection of the effective propaganda theme • The instincts and appeals in advertising • Expressive means of graphic design • The historzy of poster • Registers and levels of advertising code / Verbal message register • Registers and levels of advertising codes / Visual message register • Editorial design • The history of editorial design / modernism, postmodernism, deconstructionism The exercise in the practical part of the course include the following topics: • Design of promotional poster • Design of promotional ad • Commercial photography • Product photography • Direct design means of advertising / Flyer design • Cover page design • Layout design
Lectures, computer (C) practice, consultations.
AuthorsNameYearPublisherLanguage
Miodrag NedeljkovićMarketinški priručnik2001D.O.O. "Dnevnik - Novine i časopisi"Serbian language
Fruht, M. Rakić M., Rakić I.Grafički dizajn kreacija za tržište2004Zavod za izdavanje udžbenika i nastavnih sredstava, BeogradSerbian language
Nedeljković, S; Nedeljković, M;Grafičko oblikovanje i pismo2006Zavod za udžbenike i nastavna sredstva, BeogradSerbian language
Hembree, R.Kompletan grafički dizajn2008Don vas BeogradSerbian language
Messaris, P.Visual Persuasion1997Sage Publications, Inc.English
Course activity Pre-examination ObligationsNumber of points
Graphic paperYesYes20.00
Graphic paperYesYes20.00
Lecture attendanceYesYes5.00
Computer exercise attendanceYesYes5.00
Theoretical part of the examNoYes30.00
Oral part of the examNoYes20.00
Name and surnameForm of classes
Missing picture!

Nedeljković Uroš
Vanredni profesor iz polja umetnosti

Lectures
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Jureša Goran
Vanredni profesor iz polja umetnosti

Lectures
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Puškarević Irma
Asistent sa doktoratom

Computational classes
Missing picture!

Banjanin Bojan
Asistent sa doktoratom

Computational classes